While the phrase ‘new year, new me’ is overused on basically every New Years Eve related post, the meaning behind it is a sigh of relief for businesses looking for a fresh start in the coming year. There is no better time to reevaluate past marketing campaigns, set new goals, and create a new strategy than the start of a new year. One marketing goal that should make the top of your list is creating a stronger brand identity. Doing so will allow your brand to stand out among competitors, and build a stronger relationship between you and your customers. In order to accomplish this goal it is important to do the following: Re-evaluate Core Competencies: In order to better market your organization it is critical to discover what makes your brand unique. Organizations may find this a variety of ways including: Review the mission statement to identify core values and purposeCustomer feedback to find most important qualities in productsEvaluate competitors products to see how you are differentThis quality will shape future marketing campaigns and the reputation for your organization. In the New Year, take time to make this attribute synonymous with your brand. This will differentiate your brand from competitors and give customers a better idea of what you will offer them. For example, Apple is a brand that thrives off their core value of innovative products. Apple’s campaign to ‘think different’ captured the attention of the public and turned the concept into a lifestyle rather than just a computer. They have remained true to values created by founder Steve Jobs and thrived off their reputation. Consistent Posting Schedule: Another idea to build a stronger brand identity is creating a consistent posting schedule to stay on the radar of consumers. It is important to put out material that is in line with your core competency identified in the previous tip. Consistent posting creates a depth to your organization and allows you to interact with consumers with similar interest following along. You can share related industry news or even just interesting articles that will entertain your target market. It also creates a personality for your brand that people can relate to and share with friends and family. An example of this is Starbucks, who posts regularly on Twitter with tweets mentioning featured menu items and content for anybody that loves coffee. Not only do they feature a story about Nick Jonas buying coffee and singing for fans in a Starbucks location, but also announce a fun national Hot Cocoa Day to get attention back to their products. This is effective as you are able to stay up-to-date with current events and, therefore, remain relevant for consumers. Conversation with Customers: In addition to consistent posting, it is also critical to interact with customers to create a personal connection and once again show your personality. Creating an identity for your organization goes beyond just pictures and videos you share but to interactions with customers using your products or services. This communication will be one of the most memorable aspects of your organization. You can dramatically change how people view your company based on how you respond to their experiences. For example, Jet Blue responds to seemingly every tweet they are tagged in. Here are a few of them….In each interaction, JetBlue provides a friendly response to value each and every mention from their customers. This kind of reputation for an organization can increase brand loyalty and further depict their brand as a friendly airline service. Thankfully, in this modern era responding to every customer is an actual possibility and can be done with relative ease, and JetBlue takes advantage of this. Wishing you a Happy New Year and a successful 2018 marketing campaign! For additional articles, check out Conscious Collaborative’s blog where we discuss various marketing ideas to offer support. Our team is also available to provide a full range of services that will elevate your next campaign. Once again wishing you success in the New Year from Conscious Collaborative.