There is a great concern that “popular culture exploits

There are multiple advantages and pitfalls
of the media’s appetite for telling and selling stories.  There is one significant goal that every national
network strives to accomplish, and that is to earn more cash and publicity than
their counterparts.  According to the
class text, “national networks today have begun to adjust their programming
decisions to better compete against cable services… and the reasons for this,
of course, are money and competition” (Campbell et al., 2016, p. 23).  This is beneficial for the audience of each
network, because their preferences are valued, which keeps them intrigued and
coming back to view more. 

Back in the 1970’s and
1980’s, news broadcasting networks were a lot more classic than modern news
stations.  The focus today revolves around
collecting news coverage that meets the criteria of a top news story, while
past news stations discussed many stories, in a lengthy manner.  In the 21st century, individuals
are extremely concerned with being able to quickly receive news that is most important,
rather than having to scroll through the news that seems to be irrelevant.  This has a lot to do with the fact that human
beings do not have a very long attention span. 
According to Liao (2016), “a recent Microsoft consumer study claims that
the human attention span today is 8 seconds, down from 12 seconds in 2000”.  With that being said, it is extremely
beneficial that modern day news stations weed out irrelevant stories.

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As stated in the initial sentence, there
are pitfalls of the media’s appetite for telling stories as well.  Because news broadcasting stations are so
concerned with their publicity and sales, they tend to go above and beyond to achieve
their goals.  In some instances, the
media is so concerned with being on the top that they don’t mind exploiting individuals
and or stories.  It is a great concern
that “popular culture exploits classic works of literature and art” (Campbell
et al., 2016, p. 17).  There are cases in
which the stories portrayed by the media are false.  By selling falsified stories to their
audience, the media inflicts harm to the reputations of those who are involved
in the stories. 

Another pitfall of the
media having an infatuation with telling and selling stories is the fact that
they have began to “cheapen public life”.  It was found by Campbell et al. (2016) that “TV
sets are in use in the average American home for nearly eight hours a day, exposing
adults and children each year to thousands of hours or trivial TV commercials,
violent crime dramas, and superficial reality programs” (p. 21).  The media is no longer concerned with putting
limitations on its materials.  It is as
if parental control is now non-existent. 
There are cartoons that display graphic images of homosexual scenes as
if it is not a problem to do so.  Cartoon
network switches over to adult swim after a certain time at night.  Adult swim contains vulgar material that has
the potential to be harmful to audiences of all ages.  However, the media is most concerned with
their money and publicity.

As we reach the point
where almost all media exists on the internet in some form, our culture and
daily lives have been affected.  All forms
of media can be accessed on one’s cell-phone, on the go.  This means that everything is a lot more convenient
than it once was.  The media has made it
easier for businesses to advertise.  According to Landry (2014), “by providing us
with global reach for our voices, social networks enable businesses across the
world to amplify their message in a way never though possible only a decade or
two ago”.  This is not to say that
business owners no longer have to work hard in order to keep their business up,
but the media has made it significantly easier to do.  In the 20th century, children
partook in going outside and playing with their friends until the streetlights came

Now-a-days, children do
not go outside to play anymore.  This is
due to technology and media taking over our lives and our culture.  “We can pick and choose what internet
programs we want and customize them to our exact preference. We can change the
format and place our favorite sites as a banner. Wi-fi is everywhere and we
never have to worry about paying for internet” (Luongo,2014).  We now get our news, our favorite televisions
shows, our music playlists etc., on the internet.  In a sense, this has made individuals become
anti-social.  It is no longer a necessity
for individuals to talk in person, because texting exists.  Individuals no longer have to speak to individuals
riding in the car with them to ask who sings a song, because they can just cut
on their data and access shazam.  There is
no longer a need for individuals to sit down with their families in order to
watch television, because they can watch it alone on their phone, on the
go.  The media now drastically impacts
our culture as well as our lives.

Whether or not anchorman
is a comedy or a reflection in the shift in what and how viewers/ readers want
information is a controversial topic.  I
personally believe that the movie is both a comedy and a reflection.  Though anchorman is comedy, there is an
extensive message that lies beyond the funny nature of the storyline.  The message is that the traditional news
broadcaster, which was once an attractive white male, has changed to be full of
diversity.  The movie introduces a woman
news anchor, who comes in and steals the entire show.  Both comedy and diversity needed to be
included within their news broadcasting family, because different things appeal
to different people.  For example, I am a
woman, so watching a woman speak on sports excites me.  This is because it is seen as “abnormal” for
a woman to be well versed in sports on the same level as their male
counterparts.  So, it makes me happy to see
a woman beat the odds that are against women as a whole.  However, I prefer to see a man on specific
segments, because I view a lot of them as eye candy.  As can be seen, both male and females are important
when it comes to presenting news.  Anchors
of all races are also very vital to having a successful news station.  It is important to remember that there are
different strokes for different folks!