There are multiple advantages and pitfallsof the media’s appetite for telling and selling stories. There is one significant goal that every nationalnetwork strives to accomplish, and that is to earn more cash and publicity thantheir counterparts. According to theclass text, “national networks today have begun to adjust their programmingdecisions to better compete against cable services… and the reasons for this,of course, are money and competition” (Campbell et al., 2016, p. 23). This is beneficial for the audience of eachnetwork, because their preferences are valued, which keeps them intrigued andcoming back to view more. Back in the 1970’s and1980’s, news broadcasting networks were a lot more classic than modern newsstations. The focus today revolves aroundcollecting news coverage that meets the criteria of a top news story, whilepast news stations discussed many stories, in a lengthy manner.
In the 21st century, individualsare extremely concerned with being able to quickly receive news that is most important,rather than having to scroll through the news that seems to be irrelevant. This has a lot to do with the fact that humanbeings do not have a very long attention span. According to Liao (2016), “a recent Microsoft consumer study claims thatthe human attention span today is 8 seconds, down from 12 seconds in 2000”. With that being said, it is extremelybeneficial that modern day news stations weed out irrelevant stories.As stated in the initial sentence, thereare pitfalls of the media’s appetite for telling stories as well. Because news broadcasting stations are soconcerned with their publicity and sales, they tend to go above and beyond to achievetheir goals. In some instances, themedia is so concerned with being on the top that they don’t mind exploiting individualsand or stories. It is a great concernthat “popular culture exploits classic works of literature and art” (Campbellet al.
, 2016, p. 17). There are cases inwhich the stories portrayed by the media are false. By selling falsified stories to theiraudience, the media inflicts harm to the reputations of those who are involvedin the stories. Another pitfall of themedia having an infatuation with telling and selling stories is the fact thatthey have began to “cheapen public life”. It was found by Campbell et al. (2016) that “TVsets are in use in the average American home for nearly eight hours a day, exposingadults and children each year to thousands of hours or trivial TV commercials,violent crime dramas, and superficial reality programs” (p. 21).
The media is no longer concerned with puttinglimitations on its materials. It is asif parental control is now non-existent. There are cartoons that display graphic images of homosexual scenes asif it is not a problem to do so. Cartoonnetwork switches over to adult swim after a certain time at night. Adult swim contains vulgar material that hasthe potential to be harmful to audiences of all ages. However, the media is most concerned withtheir money and publicity. As we reach the pointwhere almost all media exists on the internet in some form, our culture anddaily lives have been affected.
All formsof media can be accessed on one’s cell-phone, on the go. This means that everything is a lot more convenientthan it once was. The media has made iteasier for businesses to advertise. According to Landry (2014), “by providing uswith global reach for our voices, social networks enable businesses across theworld to amplify their message in a way never though possible only a decade ortwo ago”. This is not to say thatbusiness owners no longer have to work hard in order to keep their business up,but the media has made it significantly easier to do. In the 20th century, childrenpartook in going outside and playing with their friends until the streetlights cameon. Now-a-days, children donot go outside to play anymore.
This isdue to technology and media taking over our lives and our culture. “We can pick and choose what internetprograms we want and customize them to our exact preference. We can change theformat and place our favorite sites as a banner.
Wi-fi is everywhere and wenever have to worry about paying for internet” (Luongo,2014). We now get our news, our favorite televisionsshows, our music playlists etc., on the internet. In a sense, this has made individuals becomeanti-social. It is no longer a necessityfor individuals to talk in person, because texting exists.
Individuals no longer have to speak to individualsriding in the car with them to ask who sings a song, because they can just cuton their data and access shazam. There isno longer a need for individuals to sit down with their families in order towatch television, because they can watch it alone on their phone, on thego. The media now drastically impactsour culture as well as our lives. Whether or not anchormanis a comedy or a reflection in the shift in what and how viewers/ readers wantinformation is a controversial topic. Ipersonally believe that the movie is both a comedy and a reflection.
Though anchorman is comedy, there is anextensive message that lies beyond the funny nature of the storyline. The message is that the traditional newsbroadcaster, which was once an attractive white male, has changed to be full ofdiversity. The movie introduces a womannews anchor, who comes in and steals the entire show. Both comedy and diversity needed to beincluded within their news broadcasting family, because different things appealto different people. For example, I am awoman, so watching a woman speak on sports excites me.
This is because it is seen as “abnormal” fora woman to be well versed in sports on the same level as their malecounterparts. So, it makes me happy to seea woman beat the odds that are against women as a whole. However, I prefer to see a man on specificsegments, because I view a lot of them as eye candy. As can be seen, both male and females are importantwhen it comes to presenting news. Anchorsof all races are also very vital to having a successful news station.
It is important to remember that there aredifferent strokes for different folks!