The main job for an arts management is to create opportunities, theyneed to plan and eliminate a strategy. To make sure that the artist will dowell artistically, they also need to ensure that they connect them with theright people. They need to look out for their artist personally and make thedecisions that the artist won’t want to make and spread the bad news the artistdoesn’t want to do themselves. They will usually have a good structured planset out for the artist and will do everything they can possibly do to make it areality.
This is all means they need to coordinate and make efforts of everyoneworking for the artist more efficient. Such as agents, publishers, labelA&R’s, PR people and many others. It also means they need to negotiatecontracts for the artist, and to pursue opportunities even when it seems like awasted effort.
They are meant to have faith in their artists and believe thatthey can do well in the music industry and to keep on getting back out thereand pursuing opportunities and selling even when most of the time, the answeris NO. they’re also meant to have the courage and assertiveness in order to saywhen a product isn’t good enough to make money and profit. The relationshipbetween the artist and manager tends to become personal over time which isgood, as two people cannot work well together by hating the other.
Goodmanagers are involved artistically and will help to develop the musical contentand branding. They need to establish some form of trust for the artist to beable to appreciate the feedback given to them by the manager however they stillneed to be able to respect each other’s authority within certain subjects. Managers who begin to work with artists intheir early days tend to be business related friends or want to be industryprofessionals, however they take on the job as they have a belief in the musicthe artist is creating.
They may also bethe booking agent within the early days, these are called the individualmanagers. More experienced managers tend to work with record labels as such buttend to be pickier on the artists they work with. There is a downfall howeverwhen you choose to go for more experienced managers, as they tend to not pay asmuch attention to one individual as they are more than likely working with manyartists at the same time. Being with an experienced professional arts manager,could be quite stressful and may be too overwhelming especially if you are juststarting your journey to the music world, the manager may give you too manychallenges to face and this could knock you back.
However, if you start offwith one that isn’t as experienced themselves you may be able to grow with themas a person and gain experience along the way and this could result in alifelong friendship.