The style of the ancientGreeks has become a fashion statement of sorts. The brightly colored clothesand the exuberant jewelry from the Heroic age in Greece have largely impacted Greekfashion in the ancient times. The fashion of ancient Greeks has trickled downover the centuries and has made a huge mark on the modern fashion. The elementsof the ancient Greeks style persevered and translated in modern day wear, eventhough the ancient Greeks do not know it now, they are visible on the mostprestigious catwalks, worn and adored by the most influential and beautifulstyle icons of this century. An interesting fact to note is that the men andwomen in ancient Greece wore almost the same kind of clothes. Their clotheswere often loose fitting and homemade in order to be more comfortable and carryout their daily chores underneath the warm Greek sun.
Under the category of “GreekInspired” we can observe many trends, like the ancient Greek sandal, which takes inspiration from the footwear of the Gladiators.The Peplos is yet another style which is a popular choice among women of allages, which is a one shoulder gown. The Chiton dresses are another item ofstyle that is very popular. The hair accessories such as Crowns and Headbands calledstefana, was made with leaves, ribbons and small white flowers and was wornequally by men and women in ancient Greece.
This is again a very popular stylederived from the ancient Greeks. Another important accessory in Greece was thegold leaf crown, which symbolized the purity and status of Greek gods andgoddesses. Grecian jewelry also has had profound influence on the designs ofmodern jewelry. The land was abundant in precious stones, and has formed animportant part of all Greek jewelry and other sorts of decorative ornaments.
Manydesigners and luxury fashion brands including Dolce & Gabbana, AlbertaFerretti, Alexander Mcqueen and Karl Lagerfeld have and are taking inspirationfrom this country and have produced Silk fabrics along with linen fabrics whichare structured yet flowy creations and leather accessories, central point tomany of their collections. The meaningful act ofself-identification is a presentation of ones physical body which is aimed atthe gaze of others. The Greeks in order to place themselves in the world adornedtheir body with cosmetics, clothing, perfume and hairstyles. They asserted thegaze of the public and insisting that it recognize them too. The Greeks couldembody various identities and intersection of identities , through theuniversally understood semiotics of dress.
Encompassing all of these, bodieswere used to express sexuality, gender, ethnicity religion, place of origin,social status, economic status and age etc. Self-presentation was the practiceof manipulating identity, with the result and idea of repositioning oneself onthe matrix and society, in ancient Greece. I am interested in knowinghow something that prevailed 2000 years ago, can still be visible in todaysfashion industry. Firstly we need to know what is Greek fashion and its meaningbehind why did they dress up in a certain way. So many fashion trends have comeand gone, but this one is so impactful that it is here to stay. I want to analyzehow it has trickled down over the centuries and represented now. I want to showthe different ways they were depicted over the years and what kept it alive toshow up in today’s trends.
I want to use content analysis and visual semioticsas my 2 main research methods, which will ultimately lead to a photo archive ofGreek fashion over the years. It is also important to find out the denotationand connotation behind these clothes and what are the visual symbols of powerand status in ancient Greek fashion and how has this presented itself in today’strends. I’m interested in how it was not forgotten and who or what kept italive all this while, Coming towards more of a fashion aspect nowadays, id liketo examine which fashion brands use or have used this style the most, how oftenis it repeated over the years and its impact on the wearer and society.The study of works of signsand symbols is called semiotics, which can be either individually or grouped insign systems that can give us tremendous amount of meaning and insight fromdifferent sources. Semiotics can help metranslate the visual signs of Greek dressing and can help me deduce differentforms of Greek clothing and their representation in society and the role and powerthey held ,what the rich wore, poor wore, how were they differentiated apartfrom dress, etc. I want to Examine the visual and symbolic aspects of selfrepresentation in ancient Greece through the study of visual semiotics fashionwords, images, sounds, acts or objects, Everything surrounding us today ashuman beings, including our own identities are all molded and manipulated by images,words, signs and our visual language. I am curious to know how has thistranslated over centuries into the fashion that we know on the red carpet andrunaways etc. A message can be broken down into its component parts by thestudy of visual semiotics and helps to examine them individually and then inrelationship to one another.
It will allow me to look for patterns and helps usto understand cultural and social conventions. It may Help us to look beyondthe obvious which may not be obvious after all and the power it held, byobserving the visual semiotics through a range of books, magazines, internetsearch, galleries etc. It will help understand why it was such a important thingin their life. Different forms of clothing carrydifferent meanings despite the message content.
Each form of visual analysis exploresthese meanings in the context in which it appears and the manner in which thesubject is represented. Visual language covers a whole range of different socialmediums from, advertising, television to like galleries and theatres. Visualsigns look for the probability of a language that is already in existence andis used all over already by a large amount of people who may or may not be connectedarts and the media. Most pictures have a double meaning attached to them, thevisual or conventional or the symbolic and arbitrary. I want to find thedenotation and connotation attached to their dressing and Idea of self representation,which will help me understand and factor in why so many the fashion designersand brands of todays industry and are so attracted to it.
In relation to pictures, thestudy of fashion in ancient Greece as a language is very straight forward and clearwhere the visual signs and aspects in clothing and accessories is concerned,but there is also an expression of deeper thoughts and emotions or evenambiguous ideas. It is then that the superfluous meaning needs to be cleared bya linguistic expression and the study of visual semiotic and analysis will helpme do so. Where the study of visuals is concerned we can apply pictorialsemiotics into a constructive linguistic and verbal description whilemaintaining confidence in the practice and objectivity. By following the principlesof semiotics we can use it to map out and decode, as a discipline. Content analysis is aresearch method useful for studying various documents and communicationartifacts, like texts of various format, audio, video and pictures, to makevalid inferences by interpreting and material. Content analysis can have severaladvantages to researchers, In particular, through content analysis I can detectwhich brands and designers have used the fashion of ancient Greece as theirinspiration in their collection and what symbolic and visual aspects of selfrepresentation, clothing and accessories do they want to show in theircollection, by making a picture archive I can track the way when it first appearedin the fashion industry and make a archive of all the designers who have usedit till date.
Over time through analysisof visual content, it can provide us with valuable cultural and historicinsights. It provides insight into languageuse and complex models of human thought. Content analysis is an inexpensive andreadily understood research method. It becomes a more powerful and useful toolwhen combined with other methods of research like observation, and use of archival records. Itis very useful for documenting trends over time and especially analyzing thehistorical material. Establishing reliability is easy and straightforward andnot too time consuming. The materials can be replicated and usually madeavailable for others to use, providing them with knowledge.
It Quantifies themeaning of text and visuals, can uncover terminology and replication can bebased on words, images or sounds and is a major source of research on the media.In conclusion, Of all content analysis scores highest of all the methods ofresearch.