The hotel market with roughly more than 5100 hotels


The main driver and the trend in Swiss hotel
industry is rapidly growing traveller interest in health tourism, for both
medical services and wellness tourism. According to this, 15% of the hotel
companies aim to expand their activities in the area of health tourism (Wehrle
and Wehrle, 2013). However, they are facing up with
numerous challenges in the shortage of qualifies employees and the weakness in
current work and hygiene regulations. The trend of the industry requires the
individuals working in and intending to joint expand the knowledge and
understanding towards health tourism to gain further success.

Understandably, hotel industry has a strong
relationship with tourism industry. In regard to tourist arrivals, Switzerland
ranks 11th in Europe and witnesses millions tourists each year. The tourism
industry in Switzerland develops over the last years which allow the hotel
industry gets positive signs for great expansion. According to this,
Switzerland witnesses the strong increase and development in 3 star hotel
sectors which was recorded more than 24% of increase (Deloitte, 2015). The same statistics were
recorded with midscale hotel, followed by 5- and 4- star hotels which were
recorded orderly 14% and 13% (Deloitte, 2015). It means that the hotel industry in Switzerland
seems to rely on the increase of midscale hotels (Tatar, 2015). Nearly 60% of all housing
organisations in the country are not categorised and 11% are chain associated.
The sector is able to provide the labour market with more than 500 vacancies
from employers each month (Swiss Hotel Association, 2017). That enables young
individuals to seek for the jobs in this sector considerably.

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Over the last decades, finance and tourism are
considered as two key drivers of the Swiss economy that contribute strongly to
the success and performance of the economy in global market. Compared to other
European countries, Switzerland now witnesses a small hotel market with roughly
more than 5100 hotels and similar accommodations that provide the market with
140,000 rooms (Deloitte,
2015). Among European countries, Switzerland ranks the 9th that enables
the country to continue to develop and improve in this sector. In 2014, Swiss
Hotel Association conducted a survey and highly indicated that the average size
of hotels in the country was recorded at more than 50 beds which are able to
provide the market with 28 rooms (Swiss Hotel Association, 2017). The survey
also identified that there was only 11.7% of the hotel possessing ability to
provide the market with 100 beds and more.