The article shows the different prospectus in the different

The article
shows the different prospectus in the different parts of Jammu and Kashmir. The
main reason for the study was to understand the influence of personality on
consumer behavior and impulsive buying behavior. The article tell about the
Cognitive Determinants  (negative
indicators) and Affective Determinants (positive indicators) and it talks about
the different products and how are they effected by the impulsive buying in
which all the FMCG products are by and large the impulsive buying for the
consumer behavior and how is also determined by the role of the personality.

The tool used for the research was questionnaire and got the major amount of
data for the article. In the structural model framework personality is treated
as a separate and an independent variable and the association between the determinants
have also been tested. (Sofi & Nika, 2016)

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

The article
has studied the concept of happiness of the consumer behavior and various
affecting it such as impulsive buying and the brand loyalty. It studies the
effect of happiness on the impulsive buying by the customers and brand loyalty
and makes us understand how brand loyalty affects the impulsive buying of the
customer. The articles has used the regression analysis to assess the assumed
effects. The relationship between the variables was not supported by the
assumption  of the existence.  (Seinauskeine, Mascinskeine, &
Jucaitye, 2015)

The article
shows that the customer often make impulse purchases and it is shocking that
most studies don’t have the shopper as independent variable. The studies show
the amount of the degree to which the customers are different from there
susceptibility to unplanned purchasing. The research plan consists of two
phases which are store interviewing and home interviewing and it is a field
rather than a survey. In the findings of the article it showed that all
unplanned purchasing is considered as homogenous behavior. There is also a
classification of unplanned purchase which may be divided into five. After
completing the research the explanations of the relationship will be discussed
which were the exposure to the in-store stimuli hypothesis and the customer
oriented relationship. The research also shows that there is a strong deviation
for the actual expenditure to approximately spending intension of the consumer
behavior. There is also inverse relationship between the product planned
purchase rates and also the product purchase frequency. The article describes
that the impulse purchasing in not confined to ant type of marketing
institution.  (Kollat & Willett, 1967)