Success Farm Machinery Manufacturer Business Plan and Cosmetics Manufacturing

Success of an enterprise is greatly enhanced by a vivid and
exhaustive device called a business plan
(Malcotsis, 2002). A business plan can be defined as a document that shows a firm’s products’ and services’
portfolio, market forecasts, financial position and
budgets, production techniques
and ways of attaining her goals (Ward, 2016). The plan comes in handy
when planning to actualize entrepreneurial
ideas or while expanding an already
functioning business. It is the aim of
every entrepreneur to start
a business whose prospects are good enough to guarantee sustainability. A clear and attractive business plan can
ensure this is accomplished (Rogoff, 2007). It is dynamic and is frequently updated when necessary at any
given instance. An effective business
plan should thoroughly evaluate the
target market and competition stiffness. It should provide a concise
summary of the enterprise and depict
innovative ways for marketing, running, funding and managing the business (Ward, 2016). It should reflect the need of the firm and be achievable,
informative and compelling to get all parties to the business committed. 
A business plan has numerous applications for the corporate world. The uses are
generally classified as either internal or external. Internally, the plan is used
to; conduct SWOT (strengths, weaknesses, opportunities and threats) analysis for
enhancing performance, harmonize the plans and
operations of different sections in big companies,
inform employees about the company by evaluating
the past and/or recent performance and trends and provide a firm basis for
decision making exercise on the satisfaction of the business (Crego, Schiffrin, , 1995).
Externally, a business plan
informs the stakeholders and customers of mission, vision, objectives, performance and firm organization. Furthermore, it is quite
useful when outsourcing for funds to
start or expand a venture (Crego et al., 1995; Malcotsis, 2002). Hence, a business plan should compel
and inform the audience in a way that is easy to understand. In addition, it
should be realistic to realize its purpose. Farm Machinery Manufacturer
Business Plan and Cosmetics Manufacturing Business Plan
are selected for this study. A brief overview of each plan is detailed in the
outline section. 

Farm Machinery

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Brothers Ltd (KBL) is a Cyprian based firm that provides a
wide range of agricultural commodities and services. It
is a producer, an importer and a legal retailer of a
collection of heavy-duty agricultural
instruments. It is the only authorized intermediary for major European
agriculture producers. The company has wide markets extending to the Middle East as well as
Syria. The firm has spotted a new opportunity and intends to seize it. The
government plans to provide incentives amounting to 256 million Euros for
agricultural producers that intend to acquire the state-of-the-art technologies
to add value of their
products and consequently fetch high prices
on the market (Bplans, 2017a). The business plan intends to communicate the potentials of the firm, to showcase the company’s
good image and her expanding market shares and to stress the need for funding to aid in the
expansion. The firm boasts of attractive returns and assets, but lacks
adequate capital to acquire the much needed exhibition machinery to cater for the anticipated huge sales’ potential due to the incentive funds. The
firm has identified a list of proven buyers of the new
technology. The firm is under desirable
pressure for expansion to fully cater for the widening market demands. As a result, the company is looking for funding of about £50,000 to realize her mission. 


Cosmetic plan

Blue spa, owned by Brunner’s family, is a US firm based in Oregon State. The corporation “has created a
brand concept consisting of both skin care and athletic apparel utilizing
multiple channels of distribution” (Bplans, 2017b). The firm
has an eye on the untapped market niche. Currently there exists no brand that is all-inclusive as far as the beauty and fitness products are concerned in this
industry. For instance, women customers have been conspicuously neglected in
the fitness clothing and auxiliaries. This presents the firm with a glorious
opportunity to establish and roll out growth plans for the idea. The brand is mainly targeting educated women from their
mid-twenties to mid-sixties with special
concern on healthy living and maintaining fitness. The firm intends to
accomplish her goals by being innovative in marketing
and bolstering herself on quality production techniques. This business plan presents their market analysis, value
proposal and marketing plans. The plan foresees
a pay-back period of 3 years. They are looking for investors to
fund the establishment of the brand.