So, your customers.In summary, establish a vision to focus

So, in the last blog; we talked about how Branding is not a supplementary option to advertising and marketing, instead it the roots. Also, we discussed how a Vision, Insight and Innovation when put together can give out a breakthrough result with branding!  Let’s take that discussion forward on this forum!You must be wondering how these three things work together and give a breakthrough! Also, many of you must think if the sequence of these have any relevance..Well, yes; sequence plays an important role here as vision inspires gaining insight and insight make innovation happen. Here is a simple three-step exercise to apply this formula in your business.Step 1: Bring your leadership team together and discuss your vision. Talk about the aspirations you have, where you want to go, and what you want your organization to look like in ten years. Brainstorm, narrow down and frame a short and simple vision statement that articulates your preferred future.Step 2: Discuss the information you might be lacking to achieve your vision. What insights will put you on the right path and inform your innovation. Do you have the necessary data on your company’s present situation, industry trends, customer values and competitor intelligence to make informed decisions?Step 3: Armed with a vision, and real-time insight, your team should talk about what you can do that is new, special or different that can distinguish your organization from others in a way that your target market will value. Your innovation doesn’t need to be “novel science,” it may simply be optimizing or bundling your existing products or services in a way that will create a better experience for your customers.In summary, establish a vision to focus your people and priorities, gather insights that will put you on the right path, and develop an innovation that will set your company apart.This may seem a bit over simplified; however, if you bring your team together and have these three conversations—in sequence—you may be pleasantly surprise about what you come up with. I’ve facilitated and witnessed it happen many many times…the formula for breakthrough growth works!