Communication Plan to strategize Effective Communication of SDG Unit
1. Devising the short term and long term
objectives of the SDGs.
and prioritizing the short and long term goals are very important to seed the
footprints of the objectives and proposed interventions, which will literally
feed the process step by step for disseminating the right messages in print and
electronic media and changing the mindset of the larger and targeted audiences.
communication Strategy cum plan must focus the local norms and dignity into the
consideration for acquired advocacy and branding of the project inline with the
international standards. Evolving an SDG Framework and localization strategy
for planning and implementing SDGs in Balochistan’s context may be possible if
360 Degree evaluation of the stakeholder is being initiated. Developing and
implementing an integrated monitoring and evaluation framework for SDGs and
wider development initiatives of Balochistan for improved planning and resource
allocation, which should address the ground needs and significant change in the
quantifiable results. Pursuing communication and outreach strategy focusing on
project outcomes, objectives and activities; which must be different from
district to district inline with the Socio economic diversification of
midline,baselines and endline targets for sustainable development in
Balochistan to feed into the SDGs Action Plan for media.
communication with sector specific thematic working groups and Technical
Committee with multi-stakeholders involvement to provide the institutional
mechanism for coordination and oversight for larger community.
what the project wishes to achieve on the communication front.
is an important communication tool, which will make the audience to absorb the
integration and acquired benefits of the project, which will improve the
leavings of the common person.
growth vs branding and marking.
objectives growth may be revitalize through SGDs unit media policy, where Press
releases and media briefing conduction may boost the process as meaningful.
2. Prioritizing the objectives and
audiences to support the Larger Goal.
& Product selling.
the audience and treating them in local conditions.
Key stake holders.
To reach the target audiences.
Interpretation of your Objectives vs implementation.
recognition and ownerships.
localization of the SDGs it is very important to focus local tools for external
communication through public messages, i.e Cable tickers, Radio messages /
spots.The internal communication with the SDG Unit and among immediate
stakeholders may not be a challenge as compare to the external communication
and justifying the set bench marks.
of Project messages to the targeted audiences.
of Project goals and objectives in local context and based on the lesson learnt
Risks, Motives and benefits of the project Beneficiaries.
Local economy and making the difference.
feedback within and outside the SDG unit.
Plan B for exploitation of messages from positivity to negativity.
Points for CD UNDP.
Civil society is playing a critical role
in determining the course of the SDGs and the role of the private sector within
them. The people-centred mandate of the 2030 Agenda points to the centrality of
civil society will link the SDGs’ global ambition with the realities and rights
of people affected by the practices and impacts of the private sector.
with civil society, private sector and other actors will be developed for financing, innovation and
sustainable economic growth will change the lives of the poorest of the poor.
include connecting support from the private sector and enhancing
international development collaboration
to ensure that sufficient financial resources are in place to achieve SDGs
Project envisages to build partnership with donor organizations and private
sector for resource mobilization.
Only an empowered civil society can
elevate the voices of people living in poverty to places of political power and
An organised and empowered civil society
is also a key accountability mechanism for the private sector and the SDGs. It
is up to civil society to hold the private sector’s feet to the fire and to
ensure that its engagement in the SDGs occurs in an accountable manner.
Third, civil society plays a key role in localizing
the SDGs and helping to create a more balanced playing field at the national
and sub-national levels. There is a real risk that the capacity of civil
society to steer the SDG process will lag behind the momentum around new
private sector-led initiatives and modalities to implement the SDGs. We have
seen similar trends in the business and human rights arena, where a lack of
local civil society capacity represents a key obstacle to the implementation of
the UN Guiding Principles on Business and Human Rights.
One avenue is the SDGs’ Follow Up and
Review process, which is supposed to be “robust, voluntary, effective,
participatory, transparent and integrated.” Civil society will be a key actor
to ensure that information regarding the private sector’s SDG contribution is channeled
into these processes at the sub-national, national and global levels.
The stakes are high for civil society. The
simultaneous trends of rising private sector influence on the sustainable
development agenda and closing civil society space represent significant
challenges to civil society’s enduring power and influence.