Project did not choose WordPress and found a niche

Project Background

SDN BHD is a company which possess 5 years of experience on developing website.
It locates at first floor of Aeon Big Kluang. It starts to operate an office in
order to expand their structure of business by hiring interns and programmers.
The targeted customers are international but mostly customers are from the
Australia, Singapore and Europe. They develop the website according to the
clients’ requirements and provide a good suggestion to them if necessary.   

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company was started in 2012. The CEO of the company is Mr. Lam Woon Cherk who was
a STPM students in physics stream. He had 4.0 pointer in STPM and was offered
by National University Singapore (NUS) with full scholarship. He took computer
engineering course when he studied in NUS. The major of the course is more to
hardware and is totally not related to web development. He preferred .NET
programming when he started to explore the field of website development. He
starts self-learning C# and develop a simple eCommerce website to his family to
operate an online clothing business. After that, he starts to approach to the
clients who have problems on website. In the beginning of his website
developing business, he is learning by doing without charges. Due to high
competitive and popularity of WordPress, Mr.Lam did not choose WordPress and found
a niche platform and start to explore it for developing the website which is
nopCommerce. He is the Most Value Person (MVP) of nopCommerce since Mr.Lam is
active to help the user of nopCommerce to solve their problem by replying their
comments in the nopCommerce website. Most of the customer of panoRazzi SDN BHD
are users of nopCommerce.  

5 years ago, nopCommerce is an open source product and it is open for
developers all over the world. It integrates with eCommerce platform. It can be
customized according to the user requirement. In nopCommerce, there is not only
providing an eCommerce website platform but also selling plugins for the
clients who have existed website and is looking for adding any special feature
on the existing website. There are two examples of websites that were developed
by panoRazzi SDN BHD which are skinB5 and medical scrub collection. Medical
Scrub Collection is the minority of customers who requires the monthly
maintenance service from panoRazzi SDN BHD although the company is not
suggested to their clients for taking the maintenance service. Due to the
charges on every project are depend on hours spent, they prefer their clients
return to them when meeting problems. It saves cost. Medical Scrub Collection
is a special project which comes with a web design wireframes and require a
special features that is allow user to preview the changes of the products
without clicking into the detailed page of the product. For example, the user
can preview the color of the cloth before clicking into the detailed page of
the cloth.

charges of all the projects handled depends on the hour spent on the project.
It means that when the project manager discuss the price with customer, she
will estimate the time spent on the project and also the due date of launching
to the client. However, they will announce to their client if the project could
not be finished before the due date. Due to the way of calculation of the
charges, panoRazzi SDN BHD meets a bottleneck in their income. For example,
they charge their client is RM10 per hour and the project need 40 hours to
complete it. The total price of the project will be RM400. Even the staff works
for overtime, they speed up the time to complete the project, they still have
overtime paid for their staff. So, Mr.Lam decided to hire more employees and
provide more services to increase the income. The company does not need to
provide overtime paid for staff and speed up the completion of time. Currently,
panoRazzi SDN BHD is not only providing the website developing service but also
increase the speed of loading of WordPress website as well as selling
additional plugins that is developed in previous project to the clients. For
example, 2 persons can work for the website developing, 1 person handles the
problem on WordPress loading speed project and another 1 person serves for the
plugin business, in the same hour spent, there is additional income earn.         


Team Structure

the organization, there is a Chief Executive Officer(CEO) (Mr. Lam Woon Cherk),
a project manager (Ms. Teo Lee Ping), 2 backend developers (Ms. Lee See Jia and
Mr. Benjamin Yap), 2 frontend developers (Ms. Tan Rui Jia and Ms Moo ChoiSun)
and 3 internships students (Mr. Ryan Loh, Ms. Chan Pei Jing and Mr. Yau Chen

handles the business contacting with clients and pass the project to project
manager. Project manager has to assign a team to complete the task. Project
manager has to know what is the strengths and limitations of each member in
order to finish the works in a short time. Backend developers handles the work
of server side. For example, backend developers have to design the database
used, scaling the application to prevent traffic jam of the website and
security compliance. However, frontend developers are responsible to the client
side which is the design of user interface, navigation and so on. The intern
students will help to do all kind of works to increase their experience in web
development area. They give assist when the developers need. The organization
chart of panoRazzi is shown as below: