Project did not choose WordPress and found a niche

Project BackgroundPanoRazziSDN BHD is a company which possess 5 years of experience on developing website.

It locates at first floor of Aeon Big Kluang. It starts to operate an office inorder to expand their structure of business by hiring interns and programmers.The targeted customers are international but mostly customers are from theAustralia, Singapore and Europe. They develop the website according to theclients’ requirements and provide a good suggestion to them if necessary.   Thecompany was started in 2012. The CEO of the company is Mr. Lam Woon Cherk who wasa STPM students in physics stream.

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He had 4.0 pointer in STPM and was offeredby National University Singapore (NUS) with full scholarship. He took computerengineering course when he studied in NUS.

The major of the course is more tohardware and is totally not related to web development. He preferred .NETprogramming when he started to explore the field of website development. Hestarts self-learning C# and develop a simple eCommerce website to his family tooperate an online clothing business. After that, he starts to approach to theclients who have problems on website. In the beginning of his websitedeveloping business, he is learning by doing without charges. Due to highcompetitive and popularity of WordPress, Mr.

Lam did not choose WordPress and founda niche platform and start to explore it for developing the website which isnopCommerce. He is the Most Value Person (MVP) of nopCommerce since Mr.Lam isactive to help the user of nopCommerce to solve their problem by replying theircomments in the nopCommerce website.

Most of the customer of panoRazzi SDN BHDare users of nopCommerce.  In5 years ago, nopCommerce is an open source product and it is open fordevelopers all over the world. It integrates with eCommerce platform.

It can becustomized according to the user requirement. In nopCommerce, there is not onlyproviding an eCommerce website platform but also selling plugins for theclients who have existed website and is looking for adding any special featureon the existing website. There are two examples of websites that were developedby panoRazzi SDN BHD which are skinB5 and medical scrub collection. MedicalScrub Collection is the minority of customers who requires the monthlymaintenance service from panoRazzi SDN BHD although the company is notsuggested to their clients for taking the maintenance service. Due to thecharges on every project are depend on hours spent, they prefer their clientsreturn to them when meeting problems. It saves cost. Medical Scrub Collectionis a special project which comes with a web design wireframes and require aspecial features that is allow user to preview the changes of the productswithout clicking into the detailed page of the product.

For example, the usercan preview the color of the cloth before clicking into the detailed page ofthe cloth. Thecharges of all the projects handled depends on the hour spent on the project.It means that when the project manager discuss the price with customer, shewill estimate the time spent on the project and also the due date of launchingto the client. However, they will announce to their client if the project couldnot be finished before the due date. Due to the way of calculation of thecharges, panoRazzi SDN BHD meets a bottleneck in their income. For example,they charge their client is RM10 per hour and the project need 40 hours tocomplete it. The total price of the project will be RM400. Even the staff worksfor overtime, they speed up the time to complete the project, they still haveovertime paid for their staff.

So, Mr.Lam decided to hire more employees andprovide more services to increase the income. The company does not need toprovide overtime paid for staff and speed up the completion of time. Currently,panoRazzi SDN BHD is not only providing the website developing service but alsoincrease the speed of loading of WordPress website as well as sellingadditional plugins that is developed in previous project to the clients.

Forexample, 2 persons can work for the website developing, 1 person handles theproblem on WordPress loading speed project and another 1 person serves for theplugin business, in the same hour spent, there is additional income earn.          Team StructureInthe organization, there is a Chief Executive Officer(CEO) (Mr. Lam Woon Cherk),a project manager (Ms.

Teo Lee Ping), 2 backend developers (Ms. Lee See Jia andMr. Benjamin Yap), 2 frontend developers (Ms. Tan Rui Jia and Ms Moo ChoiSun)and 3 internships students (Mr. Ryan Loh, Ms. Chan Pei Jing and Mr.

Yau ChenLiang).CEOhandles the business contacting with clients and pass the project to projectmanager. Project manager has to assign a team to complete the task. Projectmanager has to know what is the strengths and limitations of each member inorder to finish the works in a short time. Backend developers handles the workof server side. For example, backend developers have to design the databaseused, scaling the application to prevent traffic jam of the website andsecurity compliance. However, frontend developers are responsible to the clientside which is the design of user interface, navigation and so on.

The internstudents will help to do all kind of works to increase their experience in webdevelopment area. They give assist when the developers need. The organizationchart of panoRazzi is shown as below: