PocahontasMemorial Hospital (PMH) located in Pocahontas County, West Virginia is lookinginto the feasibility of opening a satellite clinic.
Implementing a satellite clinicwill help expand access to healthcare throughout the 8,700 residents currentlyliving there. This report will create an overview of PMH’s threats andweaknesses, how to attract healthcare professionals and their strategic initiatives.Doing so will help PMH determine if a satellite clinic in Pocahontas County ispossible. Market/SWOT AnalysisThreats and WeaknessesBeforePMH moves forward a market analysis will need to be conducted to determine thefeasibility of opening a satellite clinic. A market analysis is a quantitativeand qualitative assessment that takes a deeper look into the market. For PMH amarket analysis will look into the size of the market both volume and values,customer segments, competition, and economic barriers. Competition is one of PMH’sbiggest threats that will appear in their market analysis.
The population of Pocahontas County currentlystands at 8,700 and PMH is the only hospital that serves the rural community(U.S. Census Bureau, 2016). Although the community has a low population, PMHstill suffers from the number of patients they currently serve. This makes it difficultfor PMH to offer quality care to the community and puts a strain on theiremployees. With PMH struggling this makes it difficult for them to competeagainst their biggest competitor, Davis Memorial Hospital (DMH). Compared toPMH, DMH is a larger healthcare facility that has the manpower to handle morepatients and offer quality care at lower costs.
The satellite clinic will allowPMH to attract more patients, recruit more providers, improve quality care, andsecure their market. SWOT AnalysisInorder for PMH to implement a successful satellite clinic, they need to evaluatetheir internal and external environments. SWOT analysis has become an inseparablepart of planning and practice (Borissov, 2015).
A SWOT analysis will help stakeholdersand the board of directors determine if PMH is capable of opening a satelliteclinic. From there the information gathered from the SWOT analysis will beincorporated into the strategic plans. Thebiggest weakness that PMH currently faces is the shortage of providers. PocahontasCounty is designated as a Health Professions Shortage Area and has very fewhealth care providers for its population (PMH Assessment, 2016). Residents throughoutPocahontas County have also expressed their frustration due to the high turnoverrates for providers.
This can make it difficult for patients to create a steadyrelationship with their provider. Being the only hospital in Pocahontas Countyand providing care to all the residents, will lead to providers beingoverworked and burnt out. IfPMH wants to improve their staffing shortage, they must recruit and retain staff.
Due to their rural environment, PMH faces challenges when it comes to recruitingand maintaining healthcare professionals, making it difficult to provide propercare. Therefore, PMH will need to be innovative and strategic on how they aregoing to recruit and retain employees. With PMH’s plans to open a satelliteclinic, they will need to recruit more staff so current staff members do notget overworked. Recruiting ProvidersProviderrecruitment is difficult in rural communities, and it continues to be aproblem.
The lack of healthcare provider affects quality of care, delays inhealthcare, lack of patient education, and lack of specialty services. In orderfor PMH to attract providers they need to offer certain advantages such as flexibilityand competitive compensation. Part-time schedules and other flexible schedulesare becoming popular with physicians. Although this may be difficult in rurallocations, PMH will still want to offer their providers some kind of flexibility.
Having a competitive salary will also help PMH attract providers. Rural facilitiesoften can demonstrate that the need in their area for the physician is high,competition limited, and the financial potential relatively high, allowing forcompetitive salary offers (Hawkins, 2016). Offering loan forgiveness andhousing allowance can also be attractive.
Feasibility of SatelliteClinicThefeasibility of PMH opening a satellite clinic in Pocahontas County will dependon two main details: funding and staffing. Through strategic planning, openinga satellite clinic in Pocahontas County can happen, if those goals arecompleted. Of course, there are other important details that PMH will need toaddress to make the satellite clinic a success. These include CMS regulationsand other healthcare reforms. However, following regulations will be an easierchallenge then recruiting and retaining staff members then locating the fundsfor the clinic. Value -Adding StrategyAvalue adding strategy is PMH going above and beyond for their patients, andmaking them more than a standard practice.
Tele-health medicine is commonlyused in many urban cities, but not very common in rural areas. Incorporatingtele health medicine will allow providers to spend more time with their patients,and less time reading paperwork. Pre-appointment strategies is another greatway for PMH to go above and beyond for their patients. Pre-appointments willallow patients to make appointments online and reserve a time that works bestfor them. Providing patients clean and sanitary waiting rooms, space forpatients, spouses, children, and other family members can also help add valueto the clinic. Strategic InitiativesPMH’sstrategic initiative is to increase the availability of healthcare to residentsthroughout Pocahontas County.
To do this, PMH wants to implement a satelliteclinic. A strategic initiative helps identify the initiatives or strategiesthat an organization wants to take to achieve a certain goal. The planning processof a strategic initiative will allow PMH to focus on their strengths, such as highpatient satisfaction and their desire to bring a healthcare lifestyle to thecommunity. From there PMH will be able to move forward and overcome their threatsand weaknesses, such as competition, to make the clinic a success. Through theirstrategic initiatives PMH wants to provide care to the community, provide job securityto their employees, and help the community overcome the health challenges theycurrently have.Conclusion Based upon the research, thefeasibility of opening a satellite clinic in Pocahontas County is very likely.
However,in order for PMH to make the clinic successful they will need to establish theirthreats and weaknesses before they can create an impact on the clinic.Attracting healthcare professionals is also essential because without havingthe right amount of staff, patients will not be able to receive quality care. PMHwill also want to utilize value-adding strategies to attract more patients, andmake them stand out against their competitors.