Patanjali short shelf life as the products are sold

Patanjali Ayurveda Limited is one of India’s fast-moving consumer goods company. The company was established in 2006. Currently, it is valued at $470 million. Muesli Fruit & Nut breakfast cereal is one of the best product of the company because of its nutrition benefits. Patanjali muesli is a delicious breakfast and brunch dish based on raw oats and other ingredients like fresh dried fruits, seeds and nuts. Patanjali Ayurveda has maintained its image in the market because of the quality and nutritional value of the products. Company products have short shelf life as the products are sold quickly and at relatively low cost. Throughout its existence, Patanjali has greatly expanded their product line. By providing quality products to the valuable customer, company has developed good image in the market. Patanjali Muesli will be a good product to launch in the Chinese market.  As China is one of the World’s fastest- growing economy that offers lot of market opportunities for foreign investment. Strong economy of china improves the purchasing power which in turn help foreign products to enter into Chinese market. With the population of 1.34 billion peoples, Patanjali Muesli will hit Chinese market because of quality and relatively low price as compared to other breakfast cereals in the market. Food consumption pattern in China has changed a lot. With Economic growth and increase in income level people demands for better quality food. The trend of Food consumption pattern has changed because of the factors like changes in lifestyle, consumer taste and preference changes in population structure. Patanjali breakfast cereal will be readily accepted in Chinese market as people demand for quality food with good nutrition value and ingredients in Muesli include raw oats and fruit nuts which are high in carbohydrates and good fats.In this paper, I will analyse the cultural and economic factors of China that would favour the future market of Patanjali Muesli Cereals. Cultural FactorsAfter more than a quarter century of reform and opening to the outside world, by the end of 2005 china economy had become world’s second largest after United States when measured on the basis of purchasing power parity. Culture is set of traditional beliefs and value that passed and shared among the society .The influence of cultural factors plays an important role in marketing a product in a country. To establish market of product, company should be aware of different cultural groups which are different in nature, perception, beliefs etc. A.  Geographical Setting       1.LocationDifferent food consumption and dietary habits have their own geographical distribution. Due to change in geographical environment and dietary habits people have developed different culture. For instance in Northern part of China , rice became staple food whereas wheat was main staple food in South (ncbi). Both food products are rich in carbohydrate which is essential micronutrient required for the food. Patanjali Muesli will target market of both regions as these cereals are rich source of carbohydrates and protein. With increase in globalisation more people are concerned about their health and lifestyle. In the article, it was mention that market of breakfast cereals has been growing at double rate annually. Patanjali Cereal market will be best to target in cities like Beijing, Shanghai as there are more number of Middle high-income classes which are primary consumers of breakfast cereals