Pantone a focus on significant market needs and the

Pantone introduced210 new colours at the end of 2015, are you using them?At the end of 2015, Pantone introduced 210 new colours totheir Fashion, Home and Interiors colour system. This was the result afterleveraging international trend-spotting intelligence in conjunction withconsumer and client colour research.The research found that there needed to be a focus onsignificant market needs and the evolving consumer tastes need to be addressed.

The answer? New colours to be introduced.The addition of the 210 new shades brings the totalselection to 2,310 colours and offers designers the most relevant colourpalette, specification tools and global colour solutions. All of which can beused throughout the product development process, starting with the inspirationstage right through to realisation.How do I get my handson the new colours?Below is a list of products which supplements are availablethat include the new colours:·        Color guidesupplement – click to find out more·        Colorspecifier supplement – click to find out more·        Color specifier and guide supplement – click tofind out more·        Passportsupplement – click to find out more·        Cottonplanner supplement – click to find out more·        Cottonchip set supplement – click to find out more·        Cottonswatch library supplement – click to find out more·        Swatch set supplement – click to find out moreImportant – these products will only be available while stocks last!When they’re gone, they’re gone! Once the supplements stocks have sold out, toget your hands on the new colours, you will have to buy the latest version ofthe product and not just the supplement, which will end up costing more.

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How were coloursaffected?The orange family had its range expanded to include hot andradiant tones as well as deeper and more golden orange shades. New intensifiedblacks were introduced to the range as colours of luxury, such as BlackOnyx 19-4003 TCX and BlackBeauty 19-3911 TCX.The blue family introduced more nuanced blues incorporatingvarying degrees of watery, vibrant aquamarine blues, along with chambray blues.To evoke emotions of calmness, there was new takes on classic navies andethereal shades. With the rising popularity of pink, Pantone introduced a widerang of pink shades, varying from softer colours such as LovePotion 18-1951 TCX to more vivacious colours such as PinkPeacock 18-2045 TCX.

New reds were introduced that conveyed sultriness andelegance, yellows were enhanced to embrace true and orange yellows, and morepungent yellows were welcomed to the palette to portray an exotic vibe.Other shades that were incorporated included earthy browns,natural and synthetic greens, vibrant red-based purples and both warm and cooltones for neutrals and whites.Executive Director of Pantone, Leatrice Eiseman, commented, “the colors that are influencing designtoday have evolved to reflect shifting societal views, new technologicalinnovations and a truly global outlook. With the ability to interpret theinfluence of color on overall consumer psychology, we have enhanced the utilityof our Color System to enable the design community to stay on the cutting edgeof color selection.”Global Director of Marketing at Pantone, Mitchell Cole,commented, “with the advent of fastfashion, and continued pressure on shortening product manufacturing cycles,Pantone’s off-the-shelf color system with immediate, global availability ismore relevant and economical than ever before.”Reasons to buy the supplementsThey are many reasons why it is a good idea to buy thesupplements sooner rather than later:·        Clients could end up asking for colours thataren’t in your current system. Result? They may go elsewhere!·        Individual Pantone Smart Swatches cost £10 whereasit is much more cost effective buying supplements where colours work out to be£2 a colour.

·        Your current collection will be out of datemeaning you are missing out on 210 new colours.·        Once the supplement stock sells out the only wayto get your hands on the new colours will be to buy the latest version of thewhole product. Pantone introduced210 new colours at the end of 2015, are you using them?At the end of 2015, Pantone introduced 210 new colours totheir Fashion, Home and Interiors colour system. This was the result afterleveraging international trend-spotting intelligence in conjunction withconsumer and client colour research.The research found that there needed to be a focus onsignificant market needs and the evolving consumer tastes need to be addressed.The answer? New colours to be introduced.

The addition of the 210 new shades brings the totalselection to 2,310 colours and offers designers the most relevant colourpalette, specification tools and global colour solutions. All of which can beused throughout the product development process, starting with the inspirationstage right through to realisation.How do I get my handson the new colours?Below is a list of products which supplements are availablethat include the new colours:·        Color guidesupplement – click to find out more·        Colorspecifier supplement – click to find out more·        Color specifier and guide supplement – click tofind out more·        Passportsupplement – click to find out more·        Cottonplanner supplement – click to find out more·        Cottonchip set supplement – click to find out more·        Cottonswatch library supplement – click to find out more·        Swatch set supplement – click to find out moreImportant – these products will only be available while stocks last!When they’re gone, they’re gone! Once the supplements stocks have sold out, toget your hands on the new colours, you will have to buy the latest version ofthe product and not just the supplement, which will end up costing more. How were coloursaffected?The orange family had its range expanded to include hot andradiant tones as well as deeper and more golden orange shades. New intensifiedblacks were introduced to the range as colours of luxury, such as BlackOnyx 19-4003 TCX and BlackBeauty 19-3911 TCX.

The blue family introduced more nuanced blues incorporatingvarying degrees of watery, vibrant aquamarine blues, along with chambray blues.To evoke emotions of calmness, there was new takes on classic navies andethereal shades. With the rising popularity of pink, Pantone introduced a widerang of pink shades, varying from softer colours such as LovePotion 18-1951 TCX to more vivacious colours such as PinkPeacock 18-2045 TCX.New reds were introduced that conveyed sultriness andelegance, yellows were enhanced to embrace true and orange yellows, and morepungent yellows were welcomed to the palette to portray an exotic vibe.Other shades that were incorporated included earthy browns,natural and synthetic greens, vibrant red-based purples and both warm and cooltones for neutrals and whites.Executive Director of Pantone, Leatrice Eiseman, commented, “the colors that are influencing designtoday have evolved to reflect shifting societal views, new technologicalinnovations and a truly global outlook.

With the ability to interpret theinfluence of color on overall consumer psychology, we have enhanced the utilityof our Color System to enable the design community to stay on the cutting edgeof color selection.”Global Director of Marketing at Pantone, Mitchell Cole,commented, “with the advent of fastfashion, and continued pressure on shortening product manufacturing cycles,Pantone’s off-the-shelf color system with immediate, global availability ismore relevant and economical than ever before.”Reasons to buy the supplementsThey are many reasons why it is a good idea to buy thesupplements sooner rather than later:·        Clients could end up asking for colours thataren’t in your current system. Result? They may go elsewhere!·        Individual Pantone Smart Swatches cost £10 whereasit is much more cost effective buying supplements where colours work out to be£2 a colour.

·        Your current collection will be out of datemeaning you are missing out on 210 new colours.·        Once the supplement stock sells out the only wayto get your hands on the new colours will be to buy the latest version of thewhole product.