p.p1 Nintendo had abandoned its previous ventures and established

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Throughout history there have been many media companies that have come and gone; for example, Nintendo was founded on September 23rd of 1889. It was founded by Fusajiro Yamaguchi in Kyoto, Japan. Nintendo was originally a playing card company but, by the 1970’s Nintendo had abandoned its previous ventures and established itself as a video game company. Nintendo has a long history, livewire.com reports that “in 1889 a 29 year old Fusajiro Yamauchi opened the doors to his company Nintendo Koppai, which manufactured Hanafuda cards made up of paintings on cards from the bark of a mulberry tree. Fusajiro sold the cards at two Nintendo Koppai stores and the quality of the art and design broke Hanafuda into enormous popularity and establish Nintendo as the top game company in Japan.”
By the 1960’s Nintendo began to shift  towards small electronic handheld games such as the Game & Watch video game which was a predecessor to the GameBoy in 1973. The company developed a laser clay shooting system which rivaled bowling as a major pastime in Japan. According to Nintendo they became one of the leading competitors in the video game market. 
When Nintendo released its console in Japan in 1983 it was extremely successful considering the crash of the market. However, gizmodo.com reports that “the success did not last too long due to the company receiving complaints about the system freezing and upon investigation, a fault was found in the system chip,” due to this the company recalled its console which was named “Famicom” and renamed it to The Nintendo Entertainment System for its global release.
In 1985, Nintendo launched The Nintendo Entertainment System (NES) in the United States after the crash of the video game market in 1983, which gizmodo.com reports was “caused by a saturation of the market as well as some truly terrible games and competition from home computers.” Nintendo launched its console at the perfect time due to existing video game companies faltering like Atari because of its inability to control unlicensed titles, resulting in a slew of poor quality video games. Nintendo had the upper hand with exclusive titles like Super Mario, Metroid and The Legend of Zelda which are titles that to this day still sell and are the hallmark of Nintendo. The first NES commercial consisted of gameplay demonstrations  and the consoles accessories like ROB the Robot and the Zapper which was used for the shooting game Duck Hunt. A large part of the NES success was that it was the first home console to support third party publishers such as Capcom and Bandai.
With the NES came a lot of innovation for the market, for example, the NES was the first home console to introduce the directional pad or D-pad for short—with this players were able to play more complex games and were able to move characters around with more precision than before. Shortly after the release of the NES, Nintendo released the Nintendo Game Boy in 1989. The Game Boy was the first portable handheld game system with interchangeable cartridges. The introduction of the Gameboy marked a major milestone in the video game industry and after the Game Boy many innovations followed.
By 1990, Nintendo was ready to release its next console in Japan which was the Super Famicom and it was released worldwide as the Super NES in 1992. This console introduced the world to 16-bit graphics and with this new console also came long awaited  sequels to games like The Legend of Zelda and new Super Mario games. For its newest console Nintendo stuck to the same campaign as it did for the NES. Its commercials displayed gameplay footage to show the audience the consoles improved graphics but also provided celebrity endorsement. Within the Commercial you can spot actors such as Paul Rudd and Will Smith. By 1994, the super Game Boy accessory was released for the SNES and allowed people to play their Game Boy games on a larger screen. 
Nintendo has always been an innovative company, pushing technology and allowing the consumer to play their games in new ways. Moving forward 6 years, Nintendo released the Nintendo 64 in 1996 and introduced 64 bit graphics and 3-D gaming. Even with great competition in the video game market, the Nintendo 64 console sold half a million units within its first day as told by nintendo.com. Around the time of the Nintendo 64, consoles were being integrated with PC technology and started using CD-ROM discs. Some consoles that took advantage of this new technology were the Sega Saturn and the new comer into this console race, the Sony Playstation. Despite the new competition, Nintendo still managed to innovate by making the N64 the first home console to have an analog stick on its controller, which allowed for even better movements than the directional pad in video games. The introduction of the analog stick allowed for diagonal movements which were needed in this new era of 3D gaming. Advertisement for the Nintendo 64 were all focused on displaying 3D gaming which was never done before. Nintendo ran multiple ads displaying games like Super Mario 64, The Legend of Zelda: Ocarina of time, and 007: Golden eye. All which were fan favorites and first on their kind, they were all the first 3D installment to each franchise.
Entering the new millennium, Nintendo was prepared to release the Game Cube in 2001, while Sony was also preparing to release the Play Station 2 and  Microsoft was planning to release the Xbox. With the introduction of these new consoles, Nintendo quickly started to fall behind due to the lack of innovation with the Gamecube and for the first time Nintendo was following the market trend instead of creating a trend. Now with other consoles in the market and with the push of Graphical processing power Nintendo was left in the background as its core games were considered to be childish as Sony and Microsoft pushed to create more realist looking games on their consoles. Nintendo ads did not help unlike before where they showed gameplay of games. Instead they were pushing the concept of the cube and showed minimal game footage.
In 2005, Nintendo returned with the introduction of a new handheld console, this console sported duel-screens with one of them having touch screen technology. This system was called the Nintendo DS and by 2006 the Nintendo DS rose to the top of the gaming world as the most popular handheld console beating Sonys PSP. The DS was the first handheld of its kind and allowed new forms of gameplay which was Nintendo’s biggest selling point. A lot of the advertisements made for this console were focused on its touch screen capabilities and also its wireless functions. For the first time gamers were able to play games against each other via WIFI or WLAN. By the end of 2006 Nintendo had regained its momentum and was ready to launch its latest at home console.
With the Nintendo DS, Nintendo introduced a new and immersive way to play video games and with its newest console the Nintendo Wii it introduced an even newer way. The Nintendo DS allowed players to touch what they were playing and interact in new ways, while the Nintendo Wii took full control of its motion control capabilities. Instead of just sitting down and playing a video game one could now stand in their living room and do certain gestures to trigger certain commands in a video game like swinging ones arm to swing a sword in a game like The Legend of Zelda or playing Golf in ones living room and actually feel like you’re swinging a golf club. With this new way of playing video games all eyes were on Nintendo as they were the first to introduce motion control gaming, shortly after Sony introduced its own motions controllers for gamers that wanted that experience on a sony console. Nintendos focus was purely on its motion control every ad they put out was for the public to see how you can now game with movement. 
Nintendo has always found a way to innovate and lead the video game industry. In early 2011, Nintendo released a newer version of its DS called the Nintendo 3DS. This new handheld was the first and to this date only of its kind as it was the first and only gaming console which allows users to see stereoscopic 3D visuals without the need for special glasses. This was a game changer in the industry, with this new technology Nintendo remastered classic games like The Legend of Zelda: Ocarina of Time and allowed for people to play with new conventions like the 3D screen, motion control and the touch screen, three things that were not around in 1997 when the game original released for the Nintendo 64.

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