Mobile application can be created as a service
or as a final product but it can be a mixture of both. This phenomena of mobile
applications provides them with a good variety of distribution channels. Below
the most popular mobile application distribution channels are described.
One of the most popular way to distribute
the mobile application these days is a service of application stores. There is a
big number of application stores in the modern digital market: Apple Appstore
with the content for smartphones and tablets working under IOS Operating system;
Google Play with the software for Android devices, Nokia’s Ovi Store for Nokia
gadgets, Microsoft Windows Phone Market and a great amount of independent
Pre-loads is a very attractive distribution
channel for developers nowadays. The service of pre-installation is quite
costly for application provider; however, this channel is one of the most
effective for distribution. In addition, there is a high competition among
developers to have their applications pre-installed on the exact device.
Web Discovery optimization
Discovery optimization of the developer’s
WEB site in the popular internet search engines can be a vital solution for the
product distribution. Link for the application or the widget may be situated on
the web page of the popular site or on the page of social network. The link will
directly bring the users to the appropriate application download page according
to the operating system of the device.
Exclusive review by the press recommended itself
as a good way to promote the product or service long time ago. These days press
review is still a very effective solution to distribute the product. Mobile
software products are not an exclusion. A good payed PR campaign in the press or
social media can promise a success for a qualitative product.
Pay-Per-Installs as a method of mobile application
promotion which provides users with the reward for the application downloads. The
reward can be represented by real money or by virtual goods and bonuses. Mobile
applications providers have possibility to fix own limits for the budget per
day and target the segment of customers they need to reach in the first place.
Free downloads offer in a fixed period of
time can be a good distribution solution. If the mobile application will be appreciated
by users downloaded it for free, the payed version of the product will be
promoted by the world of mouth and high ratings of the application.
Mobile Web Version of the application
Online mobile version of application can
provide a noticeably wide spread of the digital product. The distribution
channel of this type allows to bring the application to the devices with
different operating systems via WEB. The customer can use the application in
the WEB browser of his device, additionally, most of operating systems allows users
to save links to such applications on the home screen of the device which makes
the use of the software convenient.
TV advertisement is a good and efficient
solution for the mobile application developers. The use of this distribution
channel is not significantly expensive these days and makes the product noticed
by the big segment of people. The disadvantage of the channel is a poor
reputation caused by prospected forgery of application developers. However,. A if
the advertisement has a clear message that there will be no additional fees
after installation, the campaign still can be successful.