Major brands, putting into consideration their impacts on the

Major
highlights of the article

The article explains the
possible ways of building brand relationships without concentrating on the
social media platforms for advertisements. The article depicts that more
engagement is required to develop a brand. This kind of engagement entails
developing relationships with the customers, and this requires consideration of
different strategies. The methods involve going back to the basic, developing
real conversations, offering customers with goods and services that are not
transitional, and building long-term loyalty with the customers. Friedman (2017
states that more engagement is required to ensure that the brand is different
from other brands, especially those in the social media.

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According to the article,
going back to basics shows the need for
individuals to find the real issues in the marketing sector and recognize the
challenges such as competition. The individuals should then come up with brands
that can adapt to the environment. Developing real conversations entails
meeting the customer and trying to listen to their opinions as well as their
preferences of brands they want to see in the markets. On the other hand, offering
something that is not transitional requires that brands that hardly change under
the different negative influence in the marketing sectors be developed (Friedman, 2017).
Finally, the article explains that developing long-term loyalty with the
customer is a step that involves ensuring that the customer does not change
their mind. It also entails focusing on providing products that satisfy the
customer’s needs.

The author describes the
need for developing brands, putting into
consideration their impacts on the needs of the customers. The article closely
looks at the marketing sector, and it puts into consideration the relationship
between brand performance and marketing. Generally, the article bases its
arguments on why online marketing cannot be the best option if a wrong strategy
is used.

What
I learnt from reading the article

The
article shows that building a brand is not something that can get accomplished
through simple engagement; rather, it needs more input.
For instance, the marketers will always need to learn more about their
customer’s preferences and develop brands that satisfy their needs. Also, the
brands designed should be able to give long-term services to the customers and
ensure that there is a long-term relationship between them. Customers are the
primary beneficiaries, and they determine the type of brand developed. However,
they do not determine the competitions in the market sector. Marketers need to ensure
that they monitor the customers closely and always get in touch with them. They
should also gather their views on different issues.

Developing a brand
relationship calls for strategies that are well outlined and attract the
attention of the customer towards a given brand. It is the work of the
marketing section to know what their customers need and ensure all the brands
produced are in line with the users’ expectations. As such, the marketing
section is duly responsible for any mistake that leads to a mismatch in brands
and the customer’s expectations.

Furthermore, I learned
that coming up with brands should be done in such a way that it satisfies the
needs of the customer for a long duration. The marketer should be cautious not
to develop brands that are short-term so as not to end up losing their
customers when their products fail to meet their requirements. Besides that, as
a brand developer, it is expected that I become
loyal to the customer and always be ready to attend to their needs since this
is a requirement in the marketing environment.

Relevance
of the article to classwork

The article explains the
tips expected in marketing brands by any business agency. Because of this, the
book is relevant to the textbook used in the class, Marketing for Hospitality and
Tourism. The information is depicted in chapter 16 of the book, and it
comprises the topics of Direct, Online, Social Media, and Mobile Marketing. The
article relates to these class work in that it explains what should be expected
in the marketing sector and how individuals need to develop effective methods
of marketing their brands.

Recommendations
to service organizations

Organizations need to
change the practice of concentrating on producing brands that satisfy their
frequent customers. As opposed to this, they should develop a brand that is all
inclusive to attract more customers in the market. Also, service organizations
should avoid dwelling too much on competing amongst themselves and resort to
providing unique services that will satisfy the
needs of the customers differently. The market sector should be treated specifically
by this organizations. The organization should also come up with strategies
that beneficial and have a long-term impact on the performance of an
enterprise.

All the enterprises
should ensure that the methods of marketing used by the organizations are all around. For instance, the agencies should not
only concentrate on online marketing. They should as well use other platforms
other platforms such as organizing events and meetings where they can directly
interact with their customers and gather views from them. The enterprise,
therefore, should get to learn about the
possible ways they can improve their brands to meet customers’ needs and
expectations.