INTRODUCTION to multiple demographics simultaneously. 4. It is Super

INTRODUCTIONMarketing plays a majorrole in  any business organization to  promote their products.               E-Marketing (Electronic Marketing) are also known as Internet Marketing,Web Marketing, Digital Marketing, or Online Marketing. E-marketing is theprocess of marketing a product or service using the Internet. E marketing notonly includes marketing on the Internet, but also includes marketing done viae-mail and wireless media so also called as email marketing.              It uses a range of technologies tohelp connect businesses to their customers.  Objectivesof study·        To study the types of digital marketing·        To study the opportunities ·        To understand the pros and cons of  Digital Marketing Chapter2 – Opportunities Incremental Revenues • Lower cost of sales• Easily attract newcustomers through very targeted and measurable marketing efforts • Global reach iseasily possible • Segmentation andreaching Target Audience is easy and effectiveReducedCost of Marketing • Digital Marketing basically requires anattractive and user friendly website  • Provides lowest cost of sales • Enables easy reach to very large audience • Low cost of acquisition per customerBrandImage and Exposure • Improving business’s visibility to a verytargeted audience for long term relationship • Build a community around your business toimprove its brand value • Help enhance offerings and delivered valueprepositionDrivingIncremental Revenue • Various marketingopportunities available• Advantages of eachapproach/tactics• Return on Investmentfor various approaches • Focusing in the rightdirection Chapter-3 Pros and Cons Pros  of Digital Marketing1.

Very low cost. 2. Access a massive audience.3. Caters to multiple demographicssimultaneously.

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4. It is Super fast.5. Digital marketing reaches decision-makers.6. Digital marketing creates 2 way brandinteractions.

7. Opportunity to expand your customerservice.8. If done right – Higher levels of brandloyalty.

Cons  of Digital Marketing1. Time consuming.2. Know how to handle negative publicreactions because they will come fast at you.3. Takes control out of your hands.

4. Difficult to determine your ROI. Only 1 in 3 digital marketers report that they can reliably measure the resultsthey receive from their digital marketing efforts. Another 1 in 3 digitalmarketers say that they don’t know if they are measuring their metrics or KeyPerformance Indicators correctly.5. Campaigns are very easy to copy.6. Can get lost in the online white noise thatexists.

7. Judges you on first impressions.  Chapter2 – Opportunities Incremental Revenues • Lower cost of sales• Easily attract newcustomers through very targeted and measurable marketing efforts • Global reach iseasily possible • Segmentation andreaching Target Audience is easy and effectiveReducedCost of Marketing • Digital Marketing basically requires anattractive and user friendly website  • Provides lowest cost of sales • Enables easy reach to very large audience • Low cost of acquisition per customerReducedCost of Marketing • Digital Marketing basically requires anattractive and user friendly website • Provides lowest cost of sales • Enables easy reach to very large audience • Low cost of acquisition per customerDrivingIncremental Revenue • Various marketingopportunities available• Advantages of eachapproach/tactics• Return on Investmentfor various approaches • Focusing in the rightdirection                                       CONCLUSION•Digital marketingmethodology is designed to drive company’s online success. •We start byunderstanding what winning means to your business and where your currentchallenges lie•Ourapproach is customized to bring together the power of Search EngineOptimization (SEO), Pay Per Click (PPC) advertising, and Social Media Marketing(SMM) to create remarkable, results-driven marketing programs.