As the population grows and the options
for goods and services, an immense push is done by media organs to make people
buy things. Nowadays, brands and products are getting bigger and faster and
easier to reach people through their globalization and mass media than ever
before, causing an enormous consumption culture around the world. This culture,
which is kept alive by social media, written and visual media, television
programs, advertisements, billboards, shopping centers, and so on, is
succeeding today not only attracting young people but people of all ages. When
people buy products that are imposed upon them by the consumption culture and
the environment around them and are offered simultaneously to the whole world,
they consider themselves empathized and integrated into the world. This
environment is shallow, and soulless, but people consider buying a mean to
express themselves not just to fulfill their requirements.
Culture; in its simplest terms, is a way
of life or routine for a community, shaping the reactions of classes and class
members in the face of historical events. Labor is visible in the formation of
cultural codes in rural life. In the dominance of urban life, labor and product
are separated from each other under capitalist production. When labor is in
factories outside the city or in basement workshops, or in organized industrial
zones, trade dominance appears in the main points of city life and shopping
becomes important. From here it would be correct to say that urban cultures are
shaped not around your work but around your products.
Today there are dozens of shopping malls offering trade and cultural activity together.
As the role of shopping malls grows in creating consumer culture, “labor”
becomes invisible. The importance of craftsmanship, labor and consequently
humans is degraded, now you are what you poses.
In the consumer society, shopping for the
individual is now a means of differentiation rather than the need for an
object. So consuming becomes an obligation for the individual, because by
shopping an individual can become a member of the society. It is inevitable
that the products gradually go into a state of supervising humanity. Consumption
is a phenomenon of interest in science at all times in history, it has become
an important issue. This is a complex phenomenon to understand since there are
many disciplines involved. Prior social structures are changed and the
exploitation of the lives of the people with consumption is important.
Consumption concept has gained different
meanings over time, although some positive meanings are imposed by some authors
some was also described it as negative. Consumption in a simple sense,
something to use and finish and to destroy. Physiological, biological, social and
culturally many legitimate or unjustified needs and expenditure for eliminating
these needs the mobilization of the material and moral values ??occurred.
Reasons for Excess Consumption
The current system always wants us to
consume more, to buy the last model of everything, to spend ourselves
consistently and to borrow more from financial institutions. People whisper that
we will not be enough, we need more, and every day a new fashion trend,
artificial needs arise, our credit cards are increasing in number and debt.
Moreover, not only money and goods, but also the time and relationships we are
in are sacrificed to fast consumption laws. Our conscience is surely aware that
something went wrong. Even if we do not waste any blessings and want to be able
to comfortably put our head on the pillow in the presence of not being infested
with more than necessary, we have difficulty finding the middle way.Here, all
this dilemma will lead to a break, we need a reasonable and practical measure
that will guide us in every situation. Because the number of those who are
becoming increasingly consuming and consuming and increasingly self-inflicted
are increasing day by day.
We know how hard it is to say stop now to
the consumer craze that started after the Industrial Revolution. Because we
have to consume to survive. Another result from this example is undoubtedly the
poor quality of production. The big textile firms that make big dealerships
produce any outfit, and now the costume lives up to that. For example, the
maximum life of sweatshirts you buy from very famous brands is two months in
normal use. Because after the eighth or ninth wash, the rope starts to
deteriorate and the sweatshirt begins to deteriorate. These are actually done
consciously. Because you are buying the goods and after two months you will get
it again due to the need. This will break out in a place that will not go on forever.
The main reasons for consumption culture
economic system can only survive with continuous growthContinuous
growth can only occur with continuous demandDemand
has to grow with the populationProducts
and services are a mean to show statusPeople
define themselves with productsProducts
are not long-lasting; planned obsolescence is appliedPeople
do not share real communication and the identity is lostThe
identity is defined by the consumption
Advertisment and Consumption
Advertising is the process of promoting products
and services produced by companies to consumers. At this time, the produced
goods and products; cost, where and how it can be taken, quality, health and
usage characteristics of product and service is given. Consumption is the use
purchase, or preference of the product or service for which the advertisement
is spoken. The advertisement is intended to provide such information, product
consumption, use of services, increase in demand, and continuity.
In the past, producers had various
problems during the production and distribution phase. These are raw material
supply, energy, expert work force, financial possibilities. The economic
systems that have begun to show continuous improvement together with the
sub-structures have started to provide these possibilities. In all parts of the
world, businesses that can find these possibilities have begun to produce goods
and services of the same kind in a local, regional, global sense. On the one
hand, enterprises trying to offer different, new developed products or
services, on the other hand, aimed to open up to bigger markets in ways of
international partnership, agreement in the context of mass production and
competition. In line with these goals, more goods and services have been produced.
In response, however, more communication tools have become available to
disseminate these products and services in different ways.
investors’ target has become world markets, not small areas anymore. Along with
the diversification of communication tools, all kinds of products and services,
brands, are exceptionally diversified. With each passing day, different