IntroductionAs the population grows and the optionsfor goods and services, an immense push is done by media organs to make peoplebuy things.
Nowadays, brands and products are getting bigger and faster andeasier to reach people through their globalization and mass media than everbefore, causing an enormous consumption culture around the world. This culture,which is kept alive by social media, written and visual media, televisionprograms, advertisements, billboards, shopping centers, and so on, issucceeding today not only attracting young people but people of all ages. Whenpeople buy products that are imposed upon them by the consumption culture andthe environment around them and are offered simultaneously to the whole world,they consider themselves empathized and integrated into the world. Thisenvironment is shallow, and soulless, but people consider buying a mean toexpress themselves not just to fulfill their requirements. Consumption CultureCulture; in its simplest terms, is a wayof life or routine for a community, shaping the reactions of classes and classmembers in the face of historical events.
Labor is visible in the formation ofcultural codes in rural life. In the dominance of urban life, labor and productare separated from each other under capitalist production. When labor is infactories outside the city or in basement workshops, or in organized industrialzones, trade dominance appears in the main points of city life and shoppingbecomes important. From here it would be correct to say that urban cultures areshaped not around your work but around your products.Today there are dozens of shopping malls offering trade and cultural activity together.As the role of shopping malls grows in creating consumer culture, “labor”becomes invisible. The importance of craftsmanship, labor and consequentlyhumans is degraded, now you are what you poses. In the consumer society, shopping for theindividual is now a means of differentiation rather than the need for anobject.
So consuming becomes an obligation for the individual, because byshopping an individual can become a member of the society. It is inevitablethat the products gradually go into a state of supervising humanity. Consumptionis a phenomenon of interest in science at all times in history, it has becomean important issue. This is a complex phenomenon to understand since there aremany disciplines involved. Prior social structures are changed and theexploitation of the lives of the people with consumption is important.Consumption concept has gained differentmeanings over time, although some positive meanings are imposed by some authorssome was also described it as negative.
Consumption in a simple sense,something to use and finish and to destroy. Physiological, biological, social andculturally many legitimate or unjustified needs and expenditure for eliminatingthese needs the mobilization of the material and moral values ??occurred. Reasons for Excess ConsumptionThe current system always wants us toconsume more, to buy the last model of everything, to spend ourselvesconsistently and to borrow more from financial institutions. People whisper thatwe will not be enough, we need more, and every day a new fashion trend,artificial needs arise, our credit cards are increasing in number and debt.Moreover, not only money and goods, but also the time and relationships we arein are sacrificed to fast consumption laws. Our conscience is surely aware thatsomething went wrong.
Even if we do not waste any blessings and want to be ableto comfortably put our head on the pillow in the presence of not being infestedwith more than necessary, we have difficulty finding the middle way.Here, allthis dilemma will lead to a break, we need a reasonable and practical measurethat will guide us in every situation. Because the number of those who arebecoming increasingly consuming and consuming and increasingly self-inflictedare increasing day by day.We know how hard it is to say stop now tothe consumer craze that started after the Industrial Revolution. Because wehave to consume to survive. Another result from this example is undoubtedly thepoor quality of production. The big textile firms that make big dealershipsproduce any outfit, and now the costume lives up to that.
For example, themaximum life of sweatshirts you buy from very famous brands is two months innormal use. Because after the eighth or ninth wash, the rope starts todeteriorate and the sweatshirt begins to deteriorate. These are actually doneconsciously. Because you are buying the goods and after two months you will getit again due to the need. This will break out in a place that will not go on forever.The main reasons for consumption cultureis:Theeconomic system can only survive with continuous growthContinuousgrowth can only occur with continuous demandDemandhas to grow with the populationProductsand services are a mean to show statusPeopledefine themselves with productsProductsare not long-lasting; planned obsolescence is appliedPeopledo not share real communication and the identity is lostTheidentity is defined by the consumption Advertisment and ConsumptionAdvertising is the process of promoting productsand services produced by companies to consumers.
At this time, the producedgoods and products; cost, where and how it can be taken, quality, health andusage characteristics of product and service is given. Consumption is the usepurchase, or preference of the product or service for which the advertisementis spoken. The advertisement is intended to provide such information, productconsumption, use of services, increase in demand, and continuity.
In the past, producers had variousproblems during the production and distribution phase. These are raw materialsupply, energy, expert work force, financial possibilities. The economicsystems that have begun to show continuous improvement together with thesub-structures have started to provide these possibilities. In all parts of theworld, businesses that can find these possibilities have begun to produce goodsand services of the same kind in a local, regional, global sense. On the onehand, enterprises trying to offer different, new developed products orservices, on the other hand, aimed to open up to bigger markets in ways ofinternational partnership, agreement in the context of mass production andcompetition. In line with these goals, more goods and services have been produced.
In response, however, more communication tools have become available todisseminate these products and services in different ways.Growing producers,investors’ target has become world markets, not small areas anymore. Along withthe diversification of communication tools, all kinds of products and services,brands, are exceptionally diversified. With each passing day, differenttransmissions have