Introduction information, the M is also one of the



            For overall,
entertainment industry is a group of sub-industries who are involving in
provide the entertainment. Entertainment industry is normally used to construe
about allocate and product of mass media entertainment which is done by mass
media companies. Normally, we can describe the entertainment industry into a
numerous field likes the field of film, the field of music, and the field of
live entertainment.

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Media and entertainment (M&E) is the entertainment
that involve in media which is also can define as one of the most common
entertainment that usually people will do when they are having their free time.
Media and entertainment industry (M&E) consists of a different type of
field. As example, the film entertainment which is include the television
programmes, movies and videos, radio shows, video games and also the
newspapers, the music entertainment, the game entertainment and others. For the
information, the M&E is also one of the most valuable entertainment to
improve the economy of a country. We can confirm based on the research from the
International Trade Administration’s Industry & Analysis Unit (I)
(2017). From the research we can find out that the market of the M
industry in United Stated of Australia (U.S.) in 2016 is already more than 712
billion U.S. dollars (which is around RM 2800 billion). Besides that for the
China, its market is more than 190 billion U.S. dollar and for Japan is already
more than 157 billion U.S. dollar in 2016 (which is around RM 700 billion and
RM 600 billion for China and Japan). For this assignment, we are going to
discuss some of the class in the media and entertainment.




Travelling sometimes can
be tiring but besides the tiredness, travelling can bring you happiness because
of the change in environment that can be relaxing to a person’s mental as well
as physical. Some people see travelling as a hobby where they make travelling
regularly even in their busy schedule. Whenever there is a topic of travelling,
tourism plays a vital part which is a factor of a country’s economy. Tourism is
where people travel long distance away from their normal daily life scenery of
work, work, and work-for purpose such as vacation, business and many other
reasons. Tourism can be divided into three main categories that are outbound
tourism, inbound tourism and domestic tourism. When people travel away from
their territory or country are called outbound tourism for example when we
travel from Malaysia to any other country such as China or British while people
from all over the world visiting our country is called inbound tourism. Example
of inbound tourism is people from countries such as France, Brazil and Spain visiting
our country Malaysia. The third tourism category which is domestic tourism is
the activity of travelling within the country such as travelling from Kuala
Lumpur to Malacca.

is one of the largest growing sector that contribute to a country’s economic
growth. The main aspect the contribute to the development of tourism is world
heritage sites which is a key attention in time of summer vacations and
holidays. There are many places listed under world heritage spots. Examples of
such spots are Giza of Egypt, History City of Ayutthaya in Thailand and Straits
of Malacca in Malaysia to name few. World heritage sites are filled with
natures, cultures and arts of ancient people. Culture, heritage and the arts
enrich and address the tourist destinations (Weiler and Hall,2017). According
to Hollinshead(2017), the rapid developing section of the tourism industry is
cultural heritage tourism. This is most probably due to today’s people interest
toward historical culture loving and adventure seeking expectations. Therefore,
we can say tourism is a sector that will continue its growth in the future.


2- Music

Music is an art that
travel through ages and passed down to many generation that last long until
today. Music does not need language understanding. It breaks the barrier of
difference in the aspect of country, language and culture and gives its sweet
feast to our ears. Music has the ability to heal and mend a broken soul. A good
example that shows music does not need language understanding is where a
worldwide famous pianist Yiruma is a Korean who composed a music called ‘River
flows in you’ can be heard mostly everywhere. Not just that, Korean pop songs
also known as K-Pop songs are trending all over the world even though most of
the people does not even understand the language. Live concerts are one way to
promote the music industry that upgrade the country’s economy. Music
performance that could be done by musicians single or as a band in various
settings such as concert halls, arena and stadiums are called live concerts.


3- Video Games

            According  to Chikhani (2015) The video game hike caused
by Space Invaders saw a huge number of new companies and consoles pop up. In
1983 in North American, too many gaming consoles, and too few interesting,
engaging new games to play on them lead to video games crash that lead to huge
losses, and truckloads of unpopular, poor-quality titles buried in the desert just to get rid of them. Changes
was necessary for the gaming industry at that time.

Approximately at
the same time , consoles started getting bad press, home computers like the
Commodore Vic-20, the Commodore 64 and the Apple II started to grow in
popularity. These new home computer systems were in prices to be bought an
average American, selling price starts from around $300 in the early 1980s
(around $860 in today’s money), and were advertised as the “sensible” option
for the whole family.

These home
computers had much more better performing processors than the previous
generation of consoles that opened a new way to a new level of gaming, with more complexity and less linear games. They also
offered the technology needed for gamers to create their own games with BASIC
code. Even Bill Gates designed a game, called Donkey (similar to Subway surfers
like games that involved dodging donkeys on a highway while driving a car).
Interestingly, the game was brought back from the dead as an iOS app back in 2012.

Even when the
game was distinguished at the time as “ungainly and dumbfound” by rivals at
Apple, Gates included the game to motivate users to create their own games and
programs using the integrated BASIC code program.

Magazines such as
Computer and Video Games and Gaming World provided BASIC source code for games and utility programs,
which could be typed into early PCs. Games, programs and readers’ code
submissions were accepted and shared.

In addition to giving
opportunity, the stage for more people to create their own game using code,
early computers also created the path for multiplayer gaming,
a key milestone for the evolution of the gaming industry.

In early 1980’s, computers
such as the Macintosh, and other consoles for an example Atari ST, allowed
users to inter-connect their devices with other players. In 1987,MidiMaze was released on the Atari ST and included a
function where maximum 16 consoles could be joined by connecting one computer’s
MIDI-OUT port to the next computer’s MIDI-IN port.

While many users
reported that more than four players at a time slowed the game dramatically and
made it unstable, this was the first step toward the idea of a death match,
which exploded in popularity with the release of Doom in 1993 and is one of the
most popular types of games today.

Multiplayer gaming over networks really took off with the release of
Pathway to Darkness in 1993, and the “LAN Party” was born. LAN gaming grew
more popular with the release of Marathon on the Macintosh in 1994 and
especially after first-person multiplayer shooter Quake hit stores in 1996. By
this point, the release of Windows 95 and affordable Ethernet cards brought
networking to the Windows PC, further expanding the popularity of multiplayer
LAN games.

The real revolution in gaming came when LAN networks, and the Internet, spread
the multiplayer gaming. Multiplayer gaming took the gaming industry to a higher level because it allowed fans without
distance barrier to compete and interact among themselves through computers,
which improved the social aspect of gaming. This key
step set the stage for the large-scale interactive gaming that
modern gamers currently enjoy. On April 30, 1993, CERN put the World Wide Web
software in the public domain, but it would be years before the Internet was
powerful enough to accommodate gaming as we know
it today,online gaming.

4- Film Entertainment


       The film
entertainment is one of the segment of the media entertainment.  Although like this, the film entertainment
industry also carries an important place in the process of upgrading the
country’s economy. The cause for the film entertainment industry is important
in bringing up the economy of country is it is one of the easiest entertainment
for people to enjoy about it compare to others. Yes, it is very easily to
access. We just need a television and switch on it to watch, that is all
because watching a TV show is already a film entertainment. Based on the
SEASON’ wrote by someone in 2016, there are 118.4 million television can be
found out in the U.S. This means almost each family owns at least one
television. Besides that, the radio and newspaper is also very easier to get
only, we do not need to go for the specific place to find it. Therefore, the
large amount of the consumer for this entertainment is already be a good
condition to improve the economy.

that, another cause for the film entertainment industry is bring up the economy
of country is the price to require it is lower compare to others. Likes the
newspaper, it is about RM 1.20 and normally everyone got the enough money to
buy it to read. Besides the newspaper, some of the segment of this
entertainment is free. A very good examples are the TV shows or television
programme that show on the television. We just need to switch on and watch for
it only but still need a condition which is we should own a television first.
In addition, we also got the youtube
which is a new generation for the film entertainment industry. The benefit of
the youtube is it also free to use
and we can manage our time to watch the videos in the website. Therefore, these
type of products attracted a lot of people to involve and by the way increase
the economy of country.  

Besides that, another
cause is it makes the number of tourist visited for a country increase. As an
example, there are many people went to Korea or Japan for a trip because the
effect from the Korean movies and also the Japan anime. That is because there
are many people who are attracted by the scene like the snow, sakura in the
Japan and some more inside the movie and wanted to go there to experience about
it. Therefore, with the increment of the tourist visited, the economy will be
better because they will increase the rate of consume for the country which
will be a good improvement for the economy.


Cause 5-Sports industry

today’s current world situation,sports also surface as an importatnt component
for the development of a country.People often fail to see that when a community
proactively participate in sports, it improves the health and
productivity,seld-discipline,structure leadership skills,reduce medical
expenses by reducing health risk, and improve social cohesion. According to Ban
Ki Moon,former United Nation Secretary General (2011),sport has become a world
language that breaks all the barriers and it is a capable tool for country’s
development.It is indeed true that sports has become world language and there
are many examples in our real-life that proves it right.For example,Karate is a
sport in the Olympics which is the ultimate dream stage for all athletes but
the origin of karate is from Japan. In eleventh Five Year Plan, government of
India allocated INR 46,460 million for country’s sports development, thus we
can conclude this due to the growing contribution of sports industry to the
economy of a country.








Effect 1-Tourism

As for the effect part
towards the economy, tourism industry bring about many benefits in economic
aspect for countries involved. Economic development is an important factor that
keeps a country to advertise their tourist destinations so that it will be
explored by not just regional citizens but world citizens. Tourism increase the
income of a country in many ways and what are they? Where there is a tourist
attraction spot, it will be definitely crowded by hundreds and thousands of
tourist and haywire situation if not organised well. In that case, people in
responsible need more workforce. Example of jobs that need to give attraction
to re hotels, transportations, souvenir sales and restaurants. In the time of
vacation seasons, such services will make a fortune depends on its popularity
and fame. For an instance, in 1995 approximately 11.3 million jobs worldwide
are from hotel accommodation sector.

If a country is having
poor infrastructure even though there are many tourist spots to be visited, it
is difficult to advertise and make it popular to attract worldwide tourist to
visit that country compared to developed countries rich with better
infrastructure. The basic facilities that a tourist usually expect are clean
water, good food, constant transportations, mobile phone network and shelter
such as homestays and hotels. Holidays are the epic promotion period to promote
tourism that will benefit airline companies as well. In that time of period,
airline companies will make price reduction on the tickets and even start to
sell tickets ahead of time as early as ten months before the holiday to come.
This is an example of a good transport facility a country can provide for
tourist to have smooth travelling experience. These basic facilities are good
enough for a tourist who is going to spend one to two weeks of his holidays.
Therefore, it is clear to see that infrastructure investments are important to
boost the tourism as well as to enhance the quality of resident’s daily life.





Effect 2- Music

concerts are a trend of all time to make money but it is just that nowadays we
are doing in large scale too to worldwide extend. Naturally the purpose of
holding a concert is due to popularity and the fan club request and to increase
income of performers, event organisers and also indirectly for the country.
More famous the performers, larger the scale of event therefore higher the
income through that concert. Example of such events are Wold Tours performed by
various artist at variety of countries. In such concerts, the ticket price can
be different according to the range between spectator and performers. In some
cases of limited tickets, the ticket price will be more expensive compared to the
usual tickets. Nevertheless, music lovers and fan club members willing to
attend the concerts regardless of the ticket prices. When the demand is high,
the number of concerts to be held will also increase. This is an important
factor that upgrade the country’s income. Besides, fans or spectators attending
the event usually will not go in bare handed. Event organisers prepare
merchandises that support the concert for example flash lights, t-shirts and
other accessories with the performers signature logo on it to cheer up the
environment. These merchandises get sold through these concerts could be
expensive at times and what else is it is a limited edition products.
Indirectly, this also generate more income for a country.


Effect 3- Video

The entertainment
software industry creates jobs and generates revenue for communities across the
nation. Video Games
in the 21st Century: The 2014 Report, an economic impact study conducted by
Economists Incorporated and released by ESA in 2014, quantifies the U.S. video
game industry’s contributions to the American economy, including from 2009 to
2012, the U.S. video game industry increased in size by more than 9 percent –
four times the growth rate of the U.S. economy during the same period. In 2012,
the entertainment software industry added over $6.2 billion to U.S. Gross
Domestic Product. The computer and video game industry directly and indirectly
employs more than 146,000 people. The average salary for direct employees is
$94,747, resulting in total national compensation of $4 billion. Direct
employment for the industry grew at an annual rate more than 13 times the
growth of the overall U.S. labour market (9 percent vs. 0.72 percent) between
2009 and 2012. Top 5 States in the
Industry (by number of industry employees) is California,
Texas, Washington, New York and Massachusetts.


4- Film Entertainment   

effect for the film entertainment industry in raising up the economy is the
number of career opportunities will increase. Since we know that nowadays
almost all the people are involved in the film entertainment, that means there
have a big amount of consumers who need to service and provide many income, therefore
they are many people work for the film entertainment industry and in other
side, it also helps in decreased the rate of unemployment which is also aid in
improve the economy. Based on the article, ‘Jobs & The Economy’, there are
above 2 million of person from the worldwide who are involved in the film and
television industry. 

the film entertainment industry also increase reputation of a country. Likes
the dramas we talked before, they acted like a free promotion for the culture
of country, it will let more people know about their country and learn more
about their culture. As the examples, people will know the India by watching
the movies from Bollywood and get to know the U.S. when hear about the
Hollywood. It is like a brand of a product, when more people hear about it, it
will become famous. Therefore, when the country is been promoted, the country
will become famous and attract other people come to visit or invest the


Effect 5- Sports industry

Holding a massive sports event can
indirectly improve infrastructure, increase employment, secure inflow of
foreign capital and also create potential players and athletes.Among the
benefits of sports industry in upgrading a country’s economy, sports sales make
huge fortune.Just like ‘Gucci’, ‘Armani’, and ‘Louis Vuiton’ for fashion
brands, sports do have brands specially for them.’Adidas’, ‘Nike’ and ‘Puma’
are some of the world famous sports brands that sports athletes use for better
performance.Such brands has its special place in the sports industry.
Therefore, when there is an athlete use products of certain brand his or her
fans will also use the products of that certain products. For an instance, when
Datuk Lee Cheong Wei uses Yonex brand, his fans and also other badminton
players tend to follow him, thus, this will increase import of Yonex brand
products to our country and sales will ne increased too. Not just that, Yonex
is using Datuk Lee Cheong Wei as a advertiser for their company.In this
case,Yonex company will pay our country loyalty for advertising and increasing
sales in subtle way.

Media also plays an important
role when it comes to sports events.While many people are not afford to watch
the sports events at the event holding places,mass media are responsible to
bring the sports to the house through live telecasting.When there is a big
tournaments such as FIFA World Cup or Grand Prix are happening, there will be
special television channels will be broadcasting these events that have to be
bought by viewers. Therefore, with mutual understanding the economy of a
country is getting upgraded through sports with the aid of mass media.




As a conclusion,
entertainment is not just entertainment it was in the past where people get
pleasure and enjoyment in their leisure time. It is more than that now  where it contributes a  lot to the economy in the aspect of film
industry, music industry, gaming industry and tourism industry. Therefore,
government should keep allocated more budgets to entertainment industry so that
it can develop  more and contribute more
to the country.