In this assignment, I shall explain howsuccessful and effective visual communication produces a unity of meaning, andhow exactly this relates towards the process of problem solving or at least avisual solution.
Moreover, covering the history of semiotics and the development throughout their knowledgetowards the subject. There are manytypes of visual communication that are used every day, sometimes without useven knowing it’s there. Visual communication is the transmission of theinformation and ideas provided, using symbols and imagery. Although there arethree main types of communication, along with verbal and non-verbal, it’s beenbelieved that visual is the type that the majority of people rely on most,(*)furthermore, visual communication can include signs, graphic signs, films,typography. In addition to this, there has been past discoveries of linkedevidence suggesting the oldest form of communication in a primitive sense, regardingdated back cave paintings for example, these simplistic drawings were engravedinto the rocks and they even depict representations of different types ofanimals and landscapes.(*) From anacademic point of view, the study of symbols and visual communications areknown as semiotics. The main purpose of semiotics are to convey how peopleinterpret ways to make meanings from visuals out of the use through symbols.
Everyoneis a semiotician without even acknowledging it, we all constantly unconsciouslyinterpret the definition of symbols around us. A suitable example would betraffic lights, how we instantly recognise the colours and further associatethem with their individual meanings. Charles Sanders Pierce, one of the foundersof semiotics categorized signs as being one of three types. Moreover, professorYvonne Rogers thought up of four categories for iconic representation, thereforefitting in with Pierce’s three types; icon, index and symbol. An icon has aphysical resemblance to the signified, that’s being represented, for example, asimple photograph because it certainly resembles whatever it depicts.
Ferdinandde Saussure, one of the founders of semiotics saw signs as the basic unit ofmeaning as he defined two parts of the signs themselves, a signifier is themain form of a sign, this could insinuate that it may be either be a sound, a singularword, a photograph, a facial expression or a painting. However, the signifiedis quite different compared to the signifier as it involves a concept or anobject that’s represented, it could be a physical item, a directed command to stopor a warning that’s aimed at something specifically.