Ignoring forth the behavioral management perspective. The behavioral management

Ignoring the human behavior and what motivates a person in
an organization, the classical management perspective brought forth the
behavioral management perspective. The behavioral management perspective considers
how managers (or leaders) can accomplish improving its organization’s
productivity through human behavior by focusing on a different leadership style.

While reading more in-depth about the behavioral management
perspective, I found interesting articles comparing the Maslow’s hierarchy pyramid
and Starbucks partner benefits program (Starbucks Staff Motivation Strategies. 2017,
June 5.) As a tenured partner, I concur to many of the comparisons.  

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I believe Starbucks Coffee is an excellent example of a
company that incorporates the behavioral management perspective into its
business core. Based on the company’s former CEO and chairman’s philosophy – treat people like family and they will be
loyal and give their all – Howard Schultz understood that not only
considering partners family, but offering partners an immense amount of
benefits, part time or full time, motivates them to increase the business’s

Consisting of five levels, Abraham Maslow created a
hierarchy of needs depicted as a pyramid. The lowest level of Maslow’s
hierarchy of this pyramid is physiological needs. These are basic needs such as
food, pay, and job security. By offering meal breaks and a steady income
including a 401(k), the company’s management (or leadership) has addressed the
lowest level of Maslow’s hierarchy successfully satisfying the partner’s
physiological needs.

The next level is safety needs. One of the many greatest
benefits that the company offers to its partners is medical, dental, and vision
insurance – no matter part-time or full-time status. The company also offers
short and long-term disability. In doing so, the company has established the
needs of the partner’s safety.

The middle level is social needs. Starbucks addresses their
employees as partners. “Our employees,
who we call partners, are at the heart of the Starbucks Experience. We believe
in treating our partners with respect and dignity. (June 2017. Starbucks
Partner Guide – U.S. Store Edition, p. 8, par. 3.). The company makes sure that
top, middle, and first level management, and individuals receive the respect
and dignity needed to make sure that social needs are meant.

The fourth level addresses esteem needs. The role of the barista
is the very first role that any partner belonging with the company will work
in. The barista can move up in a company based on a strong work performance and

The top level of Maslow’s pyramid addresses the
self-actualization of an individual in an organization. Through consistent training
and guidance, partners are left with a sense that the company is investing in
its achievements and career goals. The company also offers tuition-free college
through its partnership with Arizona State University – just another way the company
has successfully given its partners the sense of self-actualization.