Growth and survival are major factors in every business.
Every retail business is risky because of the uncertainty and challenges of the environment and other important factors. Companies have to always develop and implement new strategies, that will help them to achieve a better performance in order to stay in competition.Primark’s CSR it’s not only maximizing profit also recognizing needs of stakeholders of the company such as: employees, customers, government and suppliers, however, there are debates between great theorist. Milton Friedman’s theory was to limit of the company’s Social responsibility and engage in activities formed to improve and increase as long as it’s within a rule. According Hetherington (1973) “that is questionable that company’s shareholders are happy to agree and accept amount of business nonprofit movement which likely reduces their dividends in the market performance of the stock”. CSR can be explained as a duty to make decision that can benefit society after all, the question is how company engage in actions that benefits to their internal and external stakeholders, every successful organization must be able to find the way and use an appropriate tool in order to balance these competing interests, Friedman believed that CSR was only unadulterated socialism, and even compared business that engage, Milton said what can be more important to the key parties of Corporation include shareholders, the board of directors than profit, and responsibility of every business to make as much money as possible, however Milton is not arguing against donating to local places and benefit them, but he is disagree that the company is not a right place to do it, by spending energies and resources on SCR, Friedman believed that business should pursue profit maximization. The second perspective is known as Stakeholders model created by Freeman, the model encourages and gives totally opposite view that every company’s objectives should not only be profits, he believes that is essential to every business to satisfy the interest of the society, as these stakeholders appear as groups or individual, and plays an important role in the actions and behavior of the company, the idea behind the stakeholder’s model is that business managers should maintain a positive relationship with society and their environment, if they are operate effectively failure can harm the organization reputation.
(Business and professional ethics 2010)