Corporate culture refers to the beliefs and behaviors that

Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires. A company’s culture will be reflected in its dress code, business hours, office setup, employee benefits, turnover, hiring decisions, treatment of clients, client satisfaction and every other aspect of operations. Corporate culture is important because it is an identifier of the business. It is the only thing that cannot be replicated and is a prime example of what makes a business unique. Your company culture defines for you and for all others, how your organization does business, how your organization interacts with one another and how the team interacts with the outside world, specifically your customers, employees, partners, suppliers, media and all other stakeholders. Excellent company culture provides an increase in sales as it leads to motivated employees and high performing managers.   There are many companies that have displayed an excellent corporate culture. Many of these are multinational corporations such as Google Inc., Apple Inc. and Netflix. Google Inc. is a company that is well-known for its employee-friendly corporate culture. It explicitly defines itself as unconventional and offers perks such as telecommuting, flextime, tuition reimbursement, free employee lunches, on-site doctors and, at its corporate headquarters in Mountain View, Calif., on-site services like oil changes, massages, fitness classes, car washes and a hair stylist. Google’s corporate culture has helped it to consistently earn a high ranking on Fortune magazine’s list of 100 Best Companies to Work For. Zappos is another example. It starts with a cultural fit interview, which carries half the weight of whether the candidate is hired. New employees are offered $2,000 to quit after the first week of training if they decide the job isn’t for them. Ten core values are instilled in every team member. Employee raises come from workers who pass skills tests and exhibit increased capability, not from office politics. Portions of the budget are dedicated to employee team building and culture promotion.Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Our company culture is formed around the 6 key components of great corporate culture. These are vision, values, practices, people, narrative, place. Our vision is to incorporate different cultures from around the world. While we are small we plan to incorporate every culture within the next ten years. We have many core values as a company. A commitment to sustainability and to acting in an environmentally friendly way. A commitment to building strong communities. A commitment to helping those less fortunate. We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live. Our practices