An argument is a statement or statementsthat are used in order to try convincing people whether a certain opinionraised in the statement is correct. It is used to convince someone to a certainconclusion. The two key components in an argument are its premises and theconclusion (Cottrell, 2017). A premise is the statement or statements that willlead to the final formation of the conclusion. In the case of example one, thereare those statements that make up the premises and the conclusion.
The premisesstatements state where the principal worked previously, how tough he was, and howhe made other colleagues resent him because of his regular encounters with themwhile giving them lectures on performance at the school. The conclusionstatement was about a new role the principal had gotten and how he wouldcontinue his intolerable behavior in that new place. This is a good statementbecause all its premises match its conclusion.
However, it is not adequate forproviding the necessary information. Yes, the principal was harsh at theprevious job but this does not mean that this won’t change at the new position.Example 2:Promotional Literature for a Billboard Company Inthe second example that involves a promotional literature for a billboardcompany, the statements that make the premises involve a company that used abillboard to increase its sales through advertising and that statement of adoctor looking to increase his sales in his practice. The conclusion statementrefers to the doctor’s solution being a marketing strategy where he too shouldset up a billboard to be able to advertise his services to more people. This argumentis not a good argument.
It is true that the advertisement worked for the storebut that might not be sufficient intelligence that it will also work for thedoctor. Other factors affect the effectiveness of the billboard advert such asits appearance, written message, and colors, among others.