A multicultural and multinational company. The goals of multinational

A global company is an organization that strives to have
its worldwide presence, worldwide standardized operations in one or more functional areas of the company, and advancing its operations

A global company is now said to have more global
differences and it gathers much more globalized standards of its marketing,
engineering, and production
functions than ever before. Global companies are just putting their production plants around the world
to gain the benefits of cheaper and better-educated workers to capitalize on worldwide
assets more efficiently than competitors. Advances in communications
technologies such as Electronic Data Interchange (EDI), data exchange (time and
orders) between factory and suppliers’ computers, international networks, and
teleconference have enabled project teams around the world to combine ideas
from different cultures for greater innovation.

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Management is also trying to remove obstacles in their
companies so that there are free people and ideas coming in and out. Many are
offering top-ranking positions to citizens from countries other than their home
country. Some even refer to this newly defined global enterprise with a new
name, the multicultural and multinational company. The goals of multinational
multicultural corporations are: (1) to respond to local markets; (2) to produce
and market its products worldwide; and (3) to exploit the technology on a
global base (the exclusive goals that some companies have achieved). Although
it has become a trend to talk about global companies as “stateless”
or “borderless”, measurements with any indicators show that there is
no global company. Each has its own government and tax authorities in the
country of origin owned by shareholders primarily of a nation/state.

According to Professor Yao-Su Hu, a former World Bank economist
who writes in California Management Review, global companies are national
companies with international operations. Global
corporate management goes around the world to know the market; threats from
competitors; sources of products, raw materials, and finances; and labors. In other words, companies
have a global vision in which they seek to support their presence in key
markets by Those who use the word “global” in this way define the
multinational company as a type of holding company with overseas operations,
where each company adapts its products and market strategies to what their
managers assume as the unique aspects of their individual markets looking for similarities,
not differences, between markets.