A Corporate Organisations, anecdotal evidence suggests that there is

A 2006 Harvard Business Review article titled, ‘ A
Brief History of Decision Making’ cites how Chester Bernard had imported the
word ‘decision making’ from public administration to the business world and a
professor is quoted saying this move changed how the managers saw decision
making as a process and added more crispness and desire for conclusiveness to

Thus, decision making based on rational principles
is crucial at all stages of life and especially in business

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Rationality – The rationality comes in the practice of some basic rules:

deconstruct what is
happening into components and actors on the components

take the time to compare
this to anything you have experienced before

consider how you reacted
before to see if it applies to this situation

apply it and see if you were
right; if not try to remember what went wrong

Insanity: doing the same thing over and over again and expecting
different results

Quoting Szablowski’s interpretation of
Business Rationality below :-

Rationality is grounded upon a generalist outlook. It calls upon outside forms
of specialised knowledge and practice to provide the information necessary for
effective decision making.The hallmarks of business rationality are efforts at

Cost Control

Profit Maximisation


Business Rationality is bottom line oriented – doing what is
necessary to achieve an objective and ‘getting on with the job’ are among its
primary values.  The tools considered in
the application of business rationality include marketing projections,
actuarial tables, legal opinions to cite a few.

The boundaries for the proper exercise of business
rationality are the prevailing norms of business practices, corporate culture
of the firm and the judgements of the professionals.” 

Essentially, business rationality is the art and
the science behind decision making in a business context. In Corporate
Organisations, anecdotal evidence suggests that there is a large extant of silo
formations. For ex:

The sales
team gets concerned only with the achieving the sales targets and loses sight
of customer experience. This may include mis-selling of products by outright
lying or deliberate concealing of certain information

production team is concerned with adhering to manufacturing targets and loses
the sight of product quality

Our training module aims at bridging this gap through business games. Gamification
is the process of applying game mechanics to an already existing process into
motivating participation, learning, engagement and loyalty.