Market? ?Analysis
Key? ?Demographic

It? ?has? ?been? ?observed? ?that? ?each? ?social? ?media? ?platform? ?attracts? ?diverse? ?groups? ?of
people? ?within? ?similar? ?demographics.? ?In? ?the? ?case? ?of? ?Twitter? ?? ?35%? ?(95? ?Million)? ?of? ?its? ?users
are? ?between? ?the? ?ages? ?of? ?18-29.? ?In? ?the? ?United? ?States,? ?unlike? ?other? ?social? ?media? ?mediums
the? ?platform? ?is? ?particularly? ?popular? ?in? ?hispanic? ?and? ?black? ?communities? ?whereby? ?they
prefer? ?the? ?site? ?and? ?make? ?up? ?a? ?large? ?percentage? ?of? ?its? ?user? ?base.
Key? ?Competitors

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Twitter’s? ?biggest? ?competitors? ?lie? ?in? ?the? ?sphere? ?of? ?Social? ?Media? ?namely? ?Facebook.
The? ?two? ?conglomerates? ?are? ?known? ?competitors? ?in? ?many? ?aspects? ?whether? ?it’s? ?on? ?the
consumer? ?front? ?as? ?well? ?as? ?in? ?regards? ?to? ?technological? ?advancements.? ?On? ?one? ?hand,
Facebook? ?has? ?been? ?focusing? ?its? ?platform? ?on? ?video,? ?as? ?opposed? ?to? ?Twitter? ?who? ?are
attempting? ?to? ?get? ?on? ?track? ?in? ?regards? ?to? ?what? ?exactly? ?it? ?is? ?they? ?are? ?offering? ?their? ?users.
Looking? ?at? ?2016,? ?Twitter? ?took? ?a? ?hit? ?and? ?resulted? ?in? ?the? ?slowest? ?quarterly? ?sales? ?in? ?three
years,? ?as? ?they? ?are? ?also? ?looking? ?at? ?other? ?competition? ?being? ?Snapchat? ?and? ?Instagram.? ?In
regards? ?to? ?its? ?second? ?quarter? ?in? ?2016,? ?the? ?revenue? ?was? ?up? ?20%? ?equalling? ?$600m,
however,? ?this? ?was? ?considered? ?a? ?major? ?loss? ?as? ?it? ?rose? ?61%? ?during? ?2015’s? ?second? ?quarter.
Facebook,? ?on? ?the? ?other? ?hand,? ?recounted? ?$6.44? ?billion? ?in? ?revenue,? ?which? ?rose? ?64%? ?yearly,
more? ?than? ?the? ?6? ?billion? ?anticipated? ?amount.? ?Moreover? ?the? ?platform? ?has? ?1.71? ?billion
active? ?users? ?(Allison,? ?2017).