In the face of dramatic changes in society, growing unemployment, andcultural disruption, citizens have suddenly become responsive to politiciansthat raise issues that traditional political parties have downplayed. Inthe aftermath of the victory of Trump and Brexit, as well as the rising power ofthe Front National in France and Widers in the Netherlands, there is not doubtabout the importance of political populism. Additionally, we witnessed how lessradical politicians increasingly used elements of populists’ discourse. Nevertheless, the growing body ofliterature about political populism do not state a universal definition. Indeed,there is a large debate over the understanding of political populismphenomenon, because it can manifest itself through different forms, dependingon the political context.
Moreover, we state that this debatematters, because it permits to interpret the relevance of contemporarypolitical populism, as well as its success and its increasing use as apolitical strategy. Inthe essay, we will argue that political populism can be best understood as aform of communication, because it is a political phenomenon that issystematically located within political discourse. In order to demonstrate our argument, wewill analyse different contemporary manifestations of political populism, by drawingon theories of populism and study cases. First, we will reflect over some politicalideologies and possible measurements of political populism.
Then, we will widelyexplore how the new media landscape has helped political populism tocontaminate the political system, and how this phenomenon helps us tounderstand contemporary political populism. Finally, we will briefly analysewhat happens when populists access power, and how it helps us to understandpolitical populism.