It belongs to the world’s leading wine producers.
Surveys rank Constellation Brands in top 3 beer company in U.S.A
Sales network is expanding in approximately 100 countries and
operations in approximately 40 facilities.
The company’s entry into new markets has given the opportunity to
generate new revenue stream and minimize the financial risk in the markets it
Not highly successful at assimilating firms with different work
culture. even though Constellation Brands is successful at integrating small
companies it has its share of failure to merge firms that have different work
Market yet not developed in large consumer base countries of Asia, a
fact that prevents the accumulation of the market share.
The company has not been able to deal with the challenges facing
newcomers in the segment and has lost remarkable market share in the niche
Analysis and expansion into Asia-Pacific markets.
Encouraging development of new brand extensions and innovations may
enable it to increase its profits effectively.
New trends in the consumer behavior provide a great chance for the company
to create new revenue streams and diversify into new product categories.
The company was accused in many cases of fraud, tax irregularities,
stock inflation, etc.
New technologies developed by the competitor could be a major threat
to the industry in medium to long term future, with direct consequences on
Maintaining compliance with different government regulations in
different countries can lead to change in product features across countries,
which in some cases implies a deterioration in quality and the elimination of